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From Good to Great: Accelerating Buyer Engagement with Intent
Modern account-based marketing (ABM) is leaning toward higher digital engagement as the main approach to influence buying groups. However, a recent Forrester study found that roughly 37% of B2B companies waste marketing spend as a result of poor-quality data.
Watch the webinar recording as our VP of Marketing, Nipul Chokshi, speaks with experts at HP. Find out how leading ABM practitioners ignite growth and accelerate digital engagement using profile indicators, intent and other behavior signals. Learn how to:
- Identify and prioritize the right buyers
- Design 1:1 omnichannel digital buyer journeys that can accelerate engagement
- Organize and align your demand gen, digital, content and sales teams for success
Watch this on-demand webinar now.