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Small Business
Fight Customer Churn with Data & Sales Analytics
The Editors
July 16, 2024
Want repeat business? Learn how to find the customers that are likely to buy more and buy again.
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Small Business
Prepare to Be a Data-Driven Organization
The Editors
July 3, 2024
Smart business decisions depend on a strong data foundation. Learn what you need to do to build it.
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Small Business
Build Better Customer Experiences with Data Mining
The Editors
June 19, 2024
First-party data analysis can lead to effective customer intelligence, targeting, and engagement.
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Small Business
Improve Customer Targeting with Intent Data
The Editors
June 14, 2024
Uncover invisible demand, engage more prospects, fight churn, and stay ahead of your competition.
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Small Business
Digital Marketing: Beyond Third Party Cookies
The Editors
March 14, 2024
To succeed in a world without third-party cookies, it’s important to prioritize bolstering your first-party data.
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Small Business
See How Floor & Decor is Driving Success With D&B Hoovers.
The Editors
February 29, 2024
What if one solution could help you reach and engage new buyers while also helping you build stronger relationships with your current customers?
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Article
Latest B2B Data Report Shows We Need to Shift Data Attitudes
The Editors
February 6, 2024
Learn why sharing the responsibility for data management can help teams ultimately optimize their work and improve business performance.
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Customer Story
Industrial Solutions Company Uses Insights to Reach the Right Prospects
The Editors
January 29, 2024
Once this industrial solutions company learned of Rev.Up ABX’s capabilities, it saw the promise of an all-in-one solution that can help with preliminary market ...
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Article
Prospect Smarter with the Right Partner
The Editors
December 29, 2023
Get the facts on how to choose the right vendor – with the right contact data – for smarter prospecting.
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Article
First Horizon Bank Delivers Personalized Experiences to Drive Growth
The Editors
December 4, 2023
Digital transformation was understood by First Horizon Bank to be essential to realizing its goal of modernizing and connecting experiences for clients and bank ...
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Article
Global Cybersecurity Company Speeds Sales Operations with D&B Hoovers
The Editors
November 9, 2023
A cybersecurity company with over 1,000 employees used the D&B Hoovers sales intelligence solution to improve sales operations and efficiency.
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Article
Dun & Bradstreet Provides Successful Master Data Management
The Editors
November 9, 2023
Jackie McBrady, Senior Director, Lead-Finance Applications EMEA with Cushman & Wakefield joined Dun & Bradstreet on a panel discussion of Master Data Management ...
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Article
Better Industry Research for More Effective Market Segmentation
The Editors
October 31, 2023
This customer story describes how a leading accounting and advisory services firm made use of D&B Hoovers to improve their industry research, helping their sell ...
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Article
Data Drives Dassault Systèmes’ Sustained Double-Digit Growth
The Editors
October 31, 2023
Describes how software giant, Dassault Systemes makes us of Dun & Bradstreet B2B data and the D&B Hoovers sales acceleration solution to help drive growth.
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Data Makes the Difference, podcasts from MarTech and D&B
The Editors
October 31, 2023
In our current digital landscape, data is central to driving business growth and keeping customers at the forefront of your strategy. In this MarTech podcast se ...
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Article
The Five Hurdles to Successful Master Data Management
The Editors
October 30, 2023
Congratulations! You’ve convinced your management team of the need for a master data management strategy. Now what?
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Small Business
Private National Staffing Firm Boosts Growth with Deeper Sales Insights
The Editors
October 5, 2023
Learn how this private national staffing agency integrated D&B Hoovers data with Salesforce to build a new, automated, and precisely targeted sales engine.
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Article
How Sales Teams Find Success by Targeting Buying Groups
The Editors
September 25, 2023
Rather than searching for individual leads, sales are seeing success is tied to targeting buying groups.
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Article
Data Practitioners Are the Essence of Dun & Bradstreet
George C. L'Heureux, Jr.
September 7, 2023
Meet our data experts. Listen as they share experiences and best practices on the data management topics that are important to our customers.
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Article
D&B Rev.Up
™
ABX: A New RevTech Solution
The Editors
September 7, 2023
Marketers face many challenges: unifying data, targeting audiences, personalizing engagement, and measuring success. Rev. Up can help with all of those.
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Article
Companies Using Generative AI Need Clean, Trusted, and Actionable Data
The Editors
August 30, 2023
With data now fundamental to executing effective campaigns and expanding the use of AI-driven technology, governance plans for its use are essential.
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Article
Account-Based Marketing | Examples & Best Practices in 4 Steps
The Editors
August 24, 2023
Optimize your account-based marketing with these best practices, strategic tactics, and real-world examples.
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Article
5 Stages to Recognizing You Have a Master Data Problem
The Editors
August 7, 2023
We’ve identified five stages of “data anger” to help put you on the path to data serenity.
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Small Business
Unlocking Success: Master Data for Small Business
The Editors
July 31, 2023
Small business -- master data isn’t just for large companies! Harness the power of accurate, consistent data to drive growth, efficiency and mitigate risk.
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Article
Matching: the path to efficiency, growth, and protecting the business
The Editors
June 29, 2023
Matching helps you cleanse records of faulty data and append additional information to a record to work more efficiently.
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Small Business
Find Connections Between Your Customers and Failed Businesses
The Editors
June 2, 2023
Learn what type of data can help you identify your customers most likely to be impacted by a troubled or failing company.
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Mitigating the Supply Chain Impacts of a Banking Crisis
The Editors
May 1, 2023
What happens if some of your key suppliers lose access to their banks? A multi-tier supply chain problem.
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Article
Will ChatGPT Replace B2B Salespeople?
The Editors
April 28, 2023
By now, we have all heard about the latest popular innovation in artificial intelligence: ChatGPT. Learn how it can be used in B2B sales.
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Article
Your Guide to Setting a Powerful ABM Foundation – Part 3
Alex Southworth
April 5, 2023
Now that you’ve completed your research, you’re ready to complete steps 4 and 5 of setting your ABM strategy: create and measure. In the final article in this 3 ...
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Article
A Data-First Approach Drives Business Growth
The Editors
March 23, 2023
Planning for uncertainty is becoming a part of B2B strategic plans. A data-first approach that unifies teams around a single source of truth is paramount to dri ...
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Article
Your Guide to Setting a Powerful ABM Foundation – Part 2
Alex Southworth
March 22, 2023
Determining which accounts fit within your ABM strategy and understanding intent signals are the cornerstones of a successful ABM foundation. In part 2 in this ...
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Article
Selling to the Unsellable: The Path to Pipeline Growth
The Editors
March 16, 2023
Selling during tough economic times is no easy feat. But with the right data, sellers can use an analytical approach to prospecting and close more deals.
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Article
Your Guide to Setting a Powerful ABM Foundation – Part 1
Alex Southworth
March 8, 2023
When ABM is executed properly, companies can reduce wasted spend and boost ROI by reaching the right audiences, instead of the most audiences. Learn how to set ...
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Article
Data-Driven Growth Strategies for the Modern Tech Leader
The Editors
February 22, 2023
Alex Southworth joined the Modern CTO Podcast to discuss practical ABM strategies, data applications to grow accounts, and the role modern CTOs.
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Article
Southwest's Meltdown Is a Wakeup Call to Data Leaders
Amy Cooper
February 13, 2023
Southwest Airlines' challenges teach us that organizations need to adopt a data-centric approach to IT modernization, investing in data first and in IT second.
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Article
Checklist: ABM Audit for Planning Success
The Editors
February 3, 2023
Planning for the next month, quarter, or year in ABM? Allow us to take the guesswork out of your ABM audit. With this checklist, you can review your ABM perform ...
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Article
D&B Hoovers Wins Three Awards on TrustRadius
The Editors
February 1, 2023
We are thrilled to announce that D&B HooversTM has won three awards in the Sales Intelligence category for the Winter 2023 Best Of Awards from TrustRadius.
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Article
3 Winning Plays for Sales Leaders
The Editors
January 25, 2023
Learn how to reach buyers faster and close more deals in 2021 with these actionable insights offered by Dun & Bradstreet.
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Article
Sales Leaders: Keywords Are Key to Understanding Buyer Intent
The Editors
January 20, 2023
Learn the importance of keywords phrases in uncovering buyer intent when prospecting.
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Article
Data Management 2022 Thought Leadership Recap
The Editors
January 12, 2023
Make sure you didn't miss this valuable content! We’re sharing some of our popular topics and posts in 2022 from our data management experts.
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Article
Are You Really Doing Omni-Channel ABM? Probably Not.
Alexander Chugunov
December 21, 2022
Multi-channel marketing can drain valuable marketing dollars and cause fatigue. Transform your strategy to omni-channel Account-based Marketing (ABM).
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Rockwell Automation Embraces Digital Transformation
The Editors
December 15, 2022
Discover how Rockwell Automation embraced digital transformation and used D&B Rev.Up to transform marketing into a data-driven profit center.
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Article
Essity — A Data Transformation Across Borders
The Editors
December 7, 2022
This leading global health company needed to combine data from multiple systems, business processes, and regions for a more holistic view of their business.
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Article
Got Data? Then You’ve Probably Got a Data Problem
The Editors
December 6, 2022
Protecting our company’s data assets is a responsibility that lies within every department, not just the data team.
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Article
Our Data Makes the Difference
The Editors
November 7, 2022
View our infographic to see how our data makes the difference enabling B2B sales teams to unlock B2B intelligence to target the right prospects, better understa ...
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Article
Top Challenges Managing B2B Data and What You Can Do
Joseph Santos
October 11, 2022
Bad data seems to be the villain preventing us from having a real data-driven business. Here’s a look at some of the causes — and some solutions.
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Article
Businesses Believe Data Will Become More Important than Business Relationships
Isabell Bergbold
September 19, 2022
This article explores findings from Dun & Bradstreet's Future of Data Report on the importance of data in business relationships.
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Customer Story: Building a GTM Data Single Source of Truth in 60 Days
The Editors
August 29, 2022
Learn how a global fintech provider achieved truly data-led marketing and sales strategies and tactics in just 60 days
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Podcast
Episode 87: Driving Digital Transformation Through Data
The Editors
August 9, 2022
Will Hudson, Vice President of Dell Customer Experience and Data Transformation discusses how the value of data can drive digital transformation and create mean ...
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eBook
Win With ABM: A guide to building and scaling your ABM program
The Editors
August 8, 2022
Learn how to create and scale an ABM program in simple terms
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Article
Eight tips to help future proof your sales pipeline
The Editors
August 8, 2022
Eight tips to help futureproof your sales pipeline
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Article
Cleaning, enriching and maintaining – how DPD mastered master data
The Editors
July 11, 2022
How DPD work with Dun & Bradstreet to clean, enrich and maintain their data.
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Small Business
The new reality of the B2B market requires a smarter way of looking at prospects
The Editors
June 20, 2022
Trying to find more international prospects but don’t know where to start? With B2B sales prospecting having become even more challenging in recent years, the s ...
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Article
5 Disruptors Impacting B2B Revenue Teams
The Editors
June 6, 2022
These five disruptors, surfaced during Covid-19, are transforming the way marketing and sales teams are operating today.
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Article
Account Based Marketing With Siemens PLM Software
The Editors
June 6, 2022
Account Based Marketing With Siemens PLM Software
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Article
Your CRM Might Be Filled With Bad Decisions Waiting To Happen
Joseph Santos
May 23, 2022
Don’t let your CRM and RevOps processes fall prey to bad data. Here are four causes of bad data in your CRM and four ways to improve data quality.
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How Bidtellect Improved Ad Spend ROI with Precise Audience Targeting
The Editors
May 11, 2022
In a head-to-head test, Bidtellect found that Dun & Bradstreet's audiences increased traffic and engagement and improved ad spend ROI.
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Article
A Customer-First Approach Depends on a Data-First Strategy
Stacy Greiner
May 2, 2022
Dun & Bradstreet is announcing new solutions and capabilities to drive more powerful ABM programs, helping B2B revenue teams reach the right buyer at the right ...
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Article
Smarter B2B Prospecting: Prioritize and Engage Your Best Prospects
The Editors
April 20, 2022
Learn how to successfully find and engage your best prospects.
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Article
New Marketing Strategies for the Cookieless World
The Editors
April 12, 2022
Get up to speed on what’s happening to 3rd party cookies and how you can adjust your digital marketing strategies for the new landscape.
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Article
D&B Rev.Up ABX Scores a “Leader” Rating, RealCDP Certification
The Editors
March 18, 2022
See why D&B Rev.Up ABX is a leader in The Forrester New WaveTM: B2B Standalone CDPs, Q4 2021 and achieved a RealCDP Certification and why you should care.
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Article
International Women's Day 2022
The Editors
March 7, 2022
Celebrating the achievements of women and girls around the globe.
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Article
Data Management: The Key to Strong Revenue Operations
Joseph Santos
March 3, 2022
Foundational Revenue Operations data is the driving force behind a well-executed ABM program. Here are six key facets of data management to account for in your ...
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Webinar
RevTalks: Lead the Way to Revenue in 2022
The Editors
February 23, 2022
If you want to stay ahead of the data curve, learn from other RevOps leaders, and align on go-to-market efforts, then this candid discussion is for you! Learn w ...
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Video
Data Talks Episode 23: Leveraging the Match Data Profile
George C. L'Heureux, Jr.
February 17, 2022
Alternate match points can help optimize matching and stewardship to allow you to achieve the velocity that your stakeholders demand.
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Exploring The Future Of Data
Anthony Scriffignano, Ph.D.
February 15, 2022
Anthony Scriffignano shares his insights on our latest report, The Future of Data.
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Webinar
Kicking Off 2022 Strong With Expert Best Practices
The Editors
February 8, 2022
In this on-demand webinar recording, join Forrester and Dun & Bradstreet as we deep dive into what worked well for high-performing teams in 2021 – and how your ...
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D&B DataVision: an essential tool to realise true data-driven marketing
The Editors
February 7, 2022
Modern marketers therefore need modern tools that can both consolidate data into a single source of truth and enable true data-driven marketing. Only then can d ...
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Video
Data Talks Episode 22: URL and Email Address Matching
George C. L'Heureux, Jr.
February 3, 2022
There are two primary uses cases where domain matching is helpful: when name and address aren’t enough and where the company information is incomplete.
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Article
The Evolution of Data
Anthony Scriffignano, Ph.D. SVP, Chief Data Scientist, Dun & Bradstreet
February 2, 2022
Anthony Scriffignano, SVP and Chief Data Scientist at Dun & Bradstreet, and Inderpal Bhandari, Global Chief Data Officer at IBM explore the evolution of data ov ...
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Article
The Master Data Management Journey
Joseph Santos
January 20, 2022
Data shouldn’t be at the heart of your master data management journey; People should be… communicating and committing to business goals.
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Article
The Truth About a Single Source of Truth for Data
Joseph Santos
January 14, 2022
The single source of truth is a result of a well-designed and executed data strategy, to provide actionable, dependable, and accurate data at scale.
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Video
Data Talks Episode 21: Assessing MDM Software Choices
George C. L'Heureux, Jr.
January 5, 2022
Even with a data-centric approach, MDM software remains an integral part of most organizations’ solution stack; you need to know how the available options addre ...
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Article
There's Not a Data Shortage; It's an Expertise Shortage
Joseph Santos
December 20, 2021
Data challenges are not always due to the lack of data. The issue. is lack of data management expertise or attention paid to data management.
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Video
Data Talks Episode 20: Navigating Data Technology Migrations
George C. L'Heureux, Jr.
December 20, 2021
Switching technologies can be one of the most harrowing times for data teams; understanding likely failure points and constant communication can mitigate the ri ...
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Video
Data Talks Episode 19: The Critical Importance of Data Context
George C. L'Heureux, Jr.
December 13, 2021
Data professionals need to understand the details behind the data elements they use; even simple-seeming data could have hidden subtleties that impact analytic ...
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Article
[Guide] Best Practices to Automate Lead Management in Salesforce
The Editors
December 13, 2021
This guide describes how to manage new data inputs and incoming leads entering your CRM to make the lead management system run automated, lean, and efficient.
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Report/Study
Insights From Our 8th Annual B2B Sales and Marketing Data Report
Sean Crowley
December 9, 2021
Follow the Leaders! Our report reveals that the COVID-19 pandemic accelerated the need for revenue teams to align around goals, data, and technology.
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Article
The First Rule of Data Stewardship: Don't Talk About Data Stewardship
Joseph Santos
December 2, 2021
Data stewardship is crucial to the success of any data-driven enterprise. Here are three core components of a successful data stewardship initiative.
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Article
Embracing the Multifaceted Golden Record
George C. L'Heureux, Jr.
November 24, 2021
Adopting a multifaceted approach to a “Golden Record” can help organizations balance agility and the value of their data governance efforts.
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Video
Data Talks Episode 18: What COVID-19 Taught Us About Matching
George C. L'Heureux, Jr.
November 18, 2021
COVID-19 has forced companies to reevaluate their business processes. The rules they use to automate identity resolution are no exceptions.
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Article
Better Living Through Data Process Automation
George C. L'Heureux, Jr.
November 16, 2021
Data process automation is a bit like home electricity. Many of the components are hidden behind walls, so we tend not to be concerned with things we can’t see ...
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Establishing a Single View of Your Customer Shouldn't Be Difficult
Adam Leslie
November 11, 2021
The concept of Six Degrees of Separation has gained special significance in the age of COVID-19. Here we explore the application for businesses.
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Article
Empowering Compliance Together
Nick White
November 10, 2021
Learn how data and technology can help revolutionise the KYC process.
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Video
Data Talks Episode 17: Sales and Employee Segmentation
George C. L'Heureux, Jr.
November 9, 2021
B2B marketing often depends on knowing the size of your prospects, but reliable data can be difficult to come across. Intelligent estimation can be the key to s ...
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Article
7 Steps to Improve ROI with Personalized Engagement
The Editors
November 8, 2021
These 7 steps can help you personalize experiences at scale and better reach and engage your buyers
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Article
Stronger Match. Greater Reach. Better Digital Results.
Stacy Greiner
November 8, 2021
Dun & Bradstreet's acquisitions of Netwise and Eyeota further our vision of helping marketers target and reach audiences with precision around the globe.
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Customer Story
Customer Story: How Sierra Wireless Scaled Growth with RevTech
The Editors
October 29, 2021
Sierra Wireless saw exciting increases in ROI and conversions when they used Rev.Up ABX to scale and automate their account-based-marketing efforts.
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Video
Data Talks, Episode 16: Finding Your Organization’s Data Truth
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
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Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
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Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
Read More
Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
Read More
Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
Read More
Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
Read More
Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
Read More
Video
Data Talks, Episode 17: Segmentation Success
George C. L'Heureux, Jr.
October 28, 2021
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance.
Read More
Customer Story
[Case Study] Citrix: A Data Driven Strategy for Growth
The Editors
October 7, 2021
Learn how Citrix uses data and the D&B Rev.Up ABX for Sales powered by the Lattice CDP to inform prioritization, workflows and business growth.
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Article
Four Signs That It's Time to Reevaluate Your Hierarchy Strategy
Joseph Santos
October 6, 2021
Understanding corporate hierarchies is a core principle of a sound enterprise data strategy. Here are a four indicators that it’s time to reassess your linkage ...
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Small Business
UK Gender Pay Gap Report 2020
Ed Thorne
October 5, 2021
Latest report containing 2020 gender pay gap information for Dun & Bradstreet’s UK business.
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Video
Data Talks, Episode 15: Getting the Most from Your Data Partner
George C. L'Heureux, Jr.
October 4, 2021
Our experts share real-world experiences and advice to help you get the most value from your data partner.
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Article
Targeted ABX with Ideal Customer Profiles
The Editors
September 27, 2021
Dun & Bradstreet customer LiveRamp built ideal customer profiles for more targeted account-based experiences with D&B Rev.Up ABX
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Podcast
Episode 80: Addressing The Three Ps Of Marketing
Gabie Boko
September 24, 2021
Gabie Boko, Global Vice President Digital and Unified Customer Experience Officer of HPE addresses the three Ps of marketing.
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Video
Data Talks, Episode 14: Improving Match Rates With Multipass Matching
George C. L'Heureux, Jr.
September 21, 2021
If you struggle to find the truth in your contact data, a multipass matching approach can improve your odds of matching to the right business entity.
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Video
Data Talks, Episode 13: Extended Linkage Insights (ELI)
George C. L'Heureux, Jr.
September 7, 2021
Our data experts talk about use cases and benefits of our new linkage solution, Extended Linkage Insights (ELI).
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Article
Every MDM Initiative Should Start With a Collaborative Workshop
Joseph Santos
September 2, 2021
Listening to your stakeholders and your data helps you discover priorities, solutions, gaps, and a path forward. The Master Data Workshop unravels them with you ...
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Article
Join the Data Revolution
Adam Leslie
September 2, 2021
Self-serve and digital-first: The modern B2B customer journey
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Video
Data Talks, Episode 12: The Impact of Hierarchies
George C. L'Heureux, Jr.
August 23, 2021
Companies need to embrace and understand the full complexity of hierarchies, a/k/a corporate family trees, in order to get the full picture of customers and pro ...
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Small Business
RevTech: Not a Buzzword. A Revolution.
The Editors
August 13, 2021
Learn the top reasons modern marketing & sales teams are stoked about the possibilities of RevTech
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Video
Data Talks, Episode 11: D-U-N-S Number Recertification
George C. L'Heureux, Jr.
August 4, 2021
What does a D-U-N-S Number recertification mean? How does it help companies stay in sync with D&B data and insights. Our experts explain.
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Article
Driving Business Forward with Data
Adam Leslie
July 28, 2021
On its mission to accelerate business through face-to-face events, dmg events is committed to bringing people and businesses together.
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Customer Story
Data-Driven Transformation Brings Tech Giant Closer to Its Customers
The Editors
July 23, 2021
Case Study: Global technology company harnesses big data to provide insights and a common view into its customers throughout the enterprise.
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Video
Data Talks, Episode 10: The Power of Consumer-to-Business (C2B) Matching
George C. L'Heureux, Jr.
July 21, 2021
Data Strategy Consultant Holly Reed explains how leveraging existing consumer relationships can help companies expand their business leads.
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Report/Study
Introducing the Marketing Department of Tomorrow
Adam Leslie
July 9, 2021
10 trends that will reshape B2B Marketing by 2030
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Article
Dun & Bradstreet + Zeta: A Strategic Alliance for a New Era of Marketing
Stacy Greiner
June 23, 2021
A new strategic alliance between Dun & Bradstreet and Zeta brings together professional and personal identifiers for a new era of B2P marketing
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Video
Data Talks, Episode 9: Master Data and Governance, It's Not Scary
George C. L'Heureux, Jr.
June 21, 2021
Instead of worrying about terms like “governance” and “master data” we should be focusing on our data journey and resulting business success.
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Article
The Problem of Managing Data With Digital Spreadsheets
Joseph Santos
June 16, 2021
Digital spreadsheets are arguably one of the better productivity tools, however, there is a big qualifier when it comes to using one for data management.
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Whitepaper
A Practitioner's Guide to Custom Industry Segmentation
Cecilia Petit
June 15, 2021
When off-the-shelf segmentation doesn’t align with a business’s vertical definition, marketers need to create custom segmentation to meet business needs. A step ...
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Article
Data Essentialism
Joseph Santos
June 7, 2021
How much data is too much? How do you decide which data you need to keep in order to avoid inefficiencies and reduce vulnerabilities?
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Video
Data Talks, Episode 8: Identity Resolution
George C. L'Heureux, Jr.
June 7, 2021
In this episode, our experts explain the process of matching, a/k/a identity resolution, and the many benefits it brings to an organization.
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Article
Dun & Bradstreet Revenue Acceleration Summit 2021
The Editors
June 7, 2021
Discover and explore creative solutions to ignite growth and help drive revenues in today’s economy.
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Video
Data Talks, Episode 7: How Referential Sources Reduce Data Bias
George C. L'Heureux, Jr.
May 24, 2021
Adding external referential data to your organization’s data strategy adds depth, insight, validation, and reduces data bias.
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Video
Data Talks, Episode 7: How Referential Sources Reduce Data Bias
George C. L'Heureux, Jr.
May 24, 2021
Adding external referential data to your organization’s data strategy adds depth, insight, validation, and reduces data bias.
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Episode Seventy-Two: Building International Networks Through Data
Vivek Ramachandran
May 21, 2021
Vivek Ramachandran, CEO at Serai joins the podcast to discuss fostering global trade networks thanks to data in a post-COVID19 world.
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Article
Data Talks, Episode 6: Dealing With Duplicates
George C. L'Heureux, Jr.
May 10, 2021
Duplicate records erode confidence in data and wreak havoc throughout the organization. Tips from our experts to understand and address the challenge.
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Article
D&B Optimizer for Microsoft Dynamics Launches in the UK & Ireland
Nick White
April 29, 2021
D&B Optimizer for Microsoft Dynamics launches in the UK & Ireland. Learn how our partnership can help drive your business growth.
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Video
Data Talks, Episode 5: Improving Match Accuracy and Confidence
George C. L'Heureux, Jr.
April 27, 2021
In this episode of Data Talks, we explore what ‘match accuracy’ is, how we can improve it, and why it matters.
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We’re a Leader Among B2B Marketing Data Providers
The Editors
April 26, 2021
Learn what Forrester says you should look for in a B2B marketing data provider and why Dun & Bradstreet is named a Leader.
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Infographic
Don’t Ass/U/Me When it Comes to Contact Data
The Editors
April 26, 2021
Don’t pin your sales strategy on broad claims that someone has great contact data. Get the real facts.
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Article
Episode Sixty-Nine: Dealing With The Different Dimensions Of Data
Irfan Khan
April 23, 2021
Irfan Khan the President HANA Database & Analytics, SAP explores the value of data and the rise of unstructured data sources.
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Article
6 Best Practices to Effectively Manage Contact Data
Joseph Santos
April 22, 2021
The fast rate of decay adds complexity in managing your organization’s contact data. Consider these six tips for an effective contact data strategy.
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Dun & Bradstreet Named a Leader Among B2B Marketing Data Providers
Gino Palozzi
April 16, 2021
Dun & Bradstreet has been named a Leader in the recent report: The Forrester Wave™ B2B Marketing Data Providers, Q2, 2021. Learn more.
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Video
Data Talks, Episode 4: Why Match Accuracy Is Critical
George C. L'Heureux, Jr.
April 12, 2021
Matching data to a D-U-N-S Number can offer many benefits to a business. Understanding the match is a critical part of the identity resolution process.
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Partner Story
Putting Data at The Heart of Financial Services
Nick White
April 7, 2021
Learn how together with our partner, Provenir, Dun & Bradstreet is helping financial services organisations thrive in a digital-first market.
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Video
Smart Adjustments Every B2B Sales Leader Should Make
The Editors
April 7, 2021
Get actionable tips from Dun & Bradstreet and Forrester for how to quickly pivot your sales strategies and tactics for success.
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Article
Outreach.io’s Data-Driven Revenue Acceleration
The Editors
April 5, 2021
Learn how Outreach.io uses data to understand customers, accelerate revenue, and predict future opportunities
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Article
Episode Sixty-Seven: Data As A Single Source Of Truth
Alex Wares
April 2, 2021
Alex Wares, Managing Director UK at Transmission joins the podcast to discuss the transformation the pandemic has ignited for marketing and sales.
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Article
Top Strategies to Speed Your Sales
The Editors
April 1, 2021
Learn from True Influence actionable strategies to thrive in today’s increasingly competitive sales environment
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Video
Sales Tips & Tools for a Successful 2021
The Editors
April 1, 2021
Get actionable tips from Dun & Bradstreet about how to elevate your sales game this year, plus details on the tools to help you do it.
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Article
New! Dun & Bradstreet Data Marketplace
The Editors
March 31, 2021
D&B Data Marketplace Simplifies How Clients Can Find and Use Alternative Data Fast.
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Video
Data Talks, Episode 3: The D-U-N-S Number Speaks Out
George C. L'Heureux, Jr.
March 30, 2021
Join us as we give voice to the D-U-N-S number: What it is, what it's used for, what it represents, how it's used, and much more!
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External Referential Data Is Crucial in Managing Master Data
Joseph Santos
March 25, 2021
The saying “Two heads are better than one” also applies to data management. This is why you need referential data.
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Video
Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads
The Editors
March 25, 2021
How to look beyond traditional lead-scoring methods and start incorporating all of the relevant buying signals.
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Article
Prioritizing Sales Outreach by Harnessing Data
The Editors
March 22, 2021
Providing sales with a deeper understanding of prospects within accounts to prioritize opportunities is key to smart lead management.
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Article
Fighting Fraud and Financial Crime With the Power of Data
Nick White
March 22, 2021
Learn how our partnership with BAE Systems helps organisations prevent financial crime, fraud and sophisticated cyberattacks.
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Article
The Art of 'Data Storytelling'
George C. L'Heureux, Jr.
March 19, 2021
A recitation of facts doesn’t engage an audience. To get your data project off the ground, you need to craft a compelling story.
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Video
Data Talks, Episode 2: The Importance of a Name
George C. L'Heureux, Jr.
March 15, 2021
A business can conduct business under multiple names. It’s important to understand which name you're working with based on your use case.
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Report/Study
Life as an SME: Surviving a Pandemic
Tim Vine
March 15, 2021
Read about the challenges and opportunities facing UK SMEs in the year the pandemic took hold in our latest research.
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Article
Think Like a Marketer: Personalizing Delivery of News Content
Gino Palozzi
March 9, 2021
News outlets can learn a lesson from marketers and better engage audiences through data-driven content personalization.
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Article
Don't Get Stuck in the Data Quality "Yo-Yo Diet"
Joseph Santos
March 8, 2021
Data quality initiatives can feel like a yo-yo-diet, with ups and downs. Four best practices to help make your quality efforts repeatable, efficient, and effect ...
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Video
Data Talks, Episode 1: The Life and Death of a Business
George C. L'Heureux, Jr.
March 1, 2021
Understanding the “life cycle” of a business can help us better interact with customers, suppliers, and prospects
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Video
5 Hurdles to Overcome on your Master Data Journey
The Editors
March 1, 2021
Our experts share real-world experiences implementing master data initiatives at leading companies.
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Article
The Pathology of Matching
Joseph Santos
February 26, 2021
Performing a forensic analysis of our data can help us discover opportunities to turn disappointment into actionable solutions and opportunities.
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Article
How LiveRamp Accelerated Pipeline Growth with A Phased ABM Rollout
The Editors
February 26, 2021
Gain actionable insights into implementing and measuring your ABM program from a real-world example of a phasedrollout.
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Article
The Three P’s Framework for Master Data
George C. L'Heureux, Jr.
February 23, 2021
Utilizing this basic framework to organize a master data strategy, companies can improve the efficiency of their master data projects and attain business value ...
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Article
Marketing With Intent: Unlocking the Potential of Buyer Intent Data
Adam Leslie
February 23, 2021
Learn about findings from a survey of 250 UK B2B digital marketing decision makers on using intent data to engage prospects and accelerate growth.
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Driving Growth Through Supplier Transparency in a Post-Pandemic World
Nick White
February 22, 2021
Learn how Dun & Bradstreet and Serai's partnership is driving growth through supplier transparency in a post-pandemic world.
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Article
How B2B Marketers Can Prepare for the Coming Cookieless World
The Editors
February 4, 2021
In this on-demand recording, learn what the end of 3rd party cookies means for your marketing and how you can prepare for this shift.
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Customer Story
How an Enterprise IT Company Accelerated Growth with ABM
The Editors
February 4, 2021
A Fortune 500 IT network solutions company came to Dun & Bradstreet for solutions to implement and measure a successful account-based marketing program.
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Article
Don’t Let ‘Data’ Be an Afterthought in Your Data-Driven Initiatives
Joseph Santos
January 31, 2021
An overwhelming majority of data projects fail, but that doesn’t have to be the case. Focus on the data and processes before the technology.
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Five ABM Strategies You Can Run in the Next 90 Days
The Editors
January 29, 2021
Get actionable insights from Dun & Bradstreet into how to get your ABM program up and running in just 90 days.
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Webinar
Kicking off 2021 Strong with the Right Sales Tools
The Editors
January 29, 2021
In this on-demand recording, get actionable tips and tricks to help make 2021 a strong year for your sales team.
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Article
Unlocking the Power of Human Connection Through Data
Sam Tidswell-Norrish
January 27, 2021
This month we put the spotlight on our new partner, Vintro. Learn how the power of connection can propel your business forward.
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Article
Episode Fifty Nine: Top Five Data & Analytics Trends for 2021
Gary Kotovets
January 11, 2021
Dun & Bradstreet experts predict their top data & analytics trends for 2021 and reveal how businesses can use data to drive growth and navigate disruption
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Small Business
Dun & Bradstreet Completes Acquisition of Bisnode
Neeraj Sahai
January 11, 2021
For nearly two decades, Bisnode and Dun & Bradstreet have jointly enabled our clients’ competitive edge with the provision of market-leading data and analytics. ...
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Article
Navigating the COVID-19 Economy: A Guide for Food Wholesalers
Cecilia Petit, Principal Consultant,
January 8, 2021
The food industry is experiencing some of the most challenging trends of the Coronavirus pandemic. Actions to minimize impact and discover opportunity.
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Article
Episode Fifty Eight: The Transformative Role of Data in A Digital World
Simon Mulcahy
January 8, 2021
Simon Mulcahy, Chief Innovation Officer at Salesforce, discusses putting data and actionable insights at the fingertips of everyone in the organization.
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Article
What Will Sales and Marketing Look Like in 2021?
Adam Leslie
January 5, 2021
Sales and marketing have been at the forefront of business disruption recently due to the steep turn in consumer habits. Find out what to expect in 2021.
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Article
Three Pillars of Successful ABM
The Editors
December 28, 2020
With so many companies trying to use digital to engage with buyers, marketers need find a way to stand out in the crowd.
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Article
Using Data to Engage with Relevance
The Editors
December 28, 2020
Data and buyer insights help Fortune 100 company implement ABM to engage accounts at scale with personalized content across channels.
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Article
Top Time-Saver Tips for Sales Leaders (or Anyone, Really)
The Editors
December 22, 2020
Emails. DMs. Meetings. If you’re feeling overloaded, these tips might help. So might a new time-saver Microsoft Outlook plugin from Dun & Bradstreet.
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Article
Data Quality Impacts Customer Churn
George C. L'Heureux, Jr.
December 22, 2020
When it comes to customer retention and building engagement, data can be your friend – or your enemy.
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Article
Dun & Bradstreet’s Data Driven Recipe for 2021 Go-To-Market Success
The Editors
December 22, 2020
In this on-demand recording, learn how a strong data foundation, or lack thereof, can impact your 2021 digital marketing plans.
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Article
Webinar Playback Perspectives Template
The Editors
December 22, 2020
In this on-demand recording, learn how a strong data foundation, or lack thereof, can impact your 2021 digital marketing plans.
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Article
Finding New Customers with Consumer-to-Business (C2B) Marketing
Cecilia Petit
December 18, 2020
A consumer-to-business (C2B) marketing approach helps organizations find new business clients from consumer accounts.
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Article
Episode Fifty-Seven: The Power of Organic Growth
Richard Wyn Griffith
December 18, 2020
Richard Wyn Griffith, Managing Director at Softcat explores how data has played an important role in Softcat’s organic growth and wellness at work.
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Article
A Year of Change: What’s Next for Dun & Bradstreet Accelerate?
Sam Tidswell-Norrish
December 16, 2020
Dun & Bradstreet Accelerate: a look back on 2020 where we're going in 2021.
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Article
Get Your Data House in Order!
George C. L'Heureux, Jr.
December 8, 2020
Five things your business can do now so your team can feel more confident about their data.
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Article
The Impact of Data Quality on Cash Flow
George C. L'Heureux, Jr.
December 8, 2020
Maintaining high-quality business data can be challenging, but the impact of not investing can be tremendous.
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Webinar
Revenue Acceleration Summit: Igniting B2B Growth Through Sales Acceleration
The Editors
December 8, 2020
View on-demand videos from the Sales Acceleration sessions of the Revenue Acceleration Summit and learn how AI and data can engage buyers and ignite growth.
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Article
Winning B2B Sales in 2021
The Editors
December 8, 2020
It’s crucial now to be adaptable if you want to ignite growth as a sales leader. Forrester and Dun & Bradstreet offer actionable insights for how.
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Webinar
Revenue Acceleration Summit: Igniting B2B Growth with Digital Marketing
The Editors
December 8, 2020
View on-demand videos from the Digital Marketing sessions of the Revenue Acceleration Summit and learn how AI and data can engage buyers and ignite growth.
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Webinar
Revenue Acceleration Summit: Igniting B2B Growth through Data Management
The Editors
December 8, 2020
View on-demand videos from the Data Management sessions of the Revenue Acceleration Summit and learn how AI and data can engage buyers and ignite growth.
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Article
How Data Is Earning Its Place in Insurance Corporate Strategies
James Harrison
December 7, 2020
Insurance leaders unveil how their corporate strategies are influenced by the rise of data and digital technologies.
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Article
What Does the Digital Landscape Look Like for Insurance?
James Harrison
December 4, 2020
Discover the emerging digital trends in insurance, including the unrolling impact of COVID-19.
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Article
The Future of ABM: Engage Digitally. Grow Faster
The Editors
November 23, 2020
Uncover opportunities in today’s digital landscape to connect with the right buyers and spark growth
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Article
Simplifying & Harnessing the Power of Your Data to Ignite Growth
The Editors
November 20, 2020
Hear from leaders at Dun & Bradstreet, IBM, and Juniper Networks to gain actionable insights into how smart data strategies can spark business growth
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Article
Why You Need Hierarchies in Master Data Management
Joseph Santos
November 16, 2020
Organizational hierarchies serve as the central nervous system for master data, connecting data and providing relationship intelligence.
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Article
Episode Fifty-Two: Democratizing The Economy Through Data
Dimitrios Dosis
November 13, 2020
Dimitrios Dosis, President, Mastercard Advisors shares how his team are using better data practices to put the consumer in charge.
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Article
Data Quality Can Make or Break Customer Sentiment
George C. L'Heureux, Jr.
November 12, 2020
Data quality is a requirement for building customer engagement through personalized customer communications.
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COVID-19 Isn't Going Anywhere - It's Time for Businesses to Adapt
Dr. Anthony Scriffignano
November 12, 2020
Dun & Bradstreet's Chief Data Scientist, Anthony Scriffignano, on the The Economics of Global Value Chains in the time of COVID-19.
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Article
400M Businesses! A B2B Data First!
Gary Kotovets
November 5, 2020
The number of businesses covered by the Dun & Bradstreet Data Cloud has grown by 33% over the past 2 years to over 400M businesses, bringing even broader B2B da ...
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Article
Buying Signals are Everywhere – Here’s How to Find Them
The Editors
November 4, 2020
Most B2B companies don’thave a reliable way to identify in-market buyers. Here’s how revenue teams can find them using intent signals.
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Article
Straight Talk on Matching
The Editors
October 27, 2020
When undertaking an identity resolution project aiming for perfection may actually be counterproductive.
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Customer Story
Innovating Insurance Using Data & Analytics with Generali
The Editors
October 27, 2020
Discover how partnering with Dun & Bradstreet has enriched data quality and enabled Generali to achieve a complete view of their customers.
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Accelerating Buyer Engagement in the Digital Era
The Editors
October 21, 2020
Leveraging data, analytics, and AI to enable modern marketing strategies while coming up with creative solutions to drive growth.
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Article
Democratizing Data Can Transform Master Data Management
The Editors
October 14, 2020
A self-service data governance platform that puts the power of data management in their users’ hands can help businesses derive value from data – faster.
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Ready for a Data-Driven Future? Introducing D&B Accelerate
Neeraj Sahai
October 13, 2020
Combining Dun & Bradstreet’s data and analytics with other market-leading business capabilities, our partner program fuels solutions.
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Article
A Winning Approach to Identifying Business Targets in ABM
Nan Zhang
October 6, 2020
Digital engagement is more important than ever, but you need to better understand who your visitors are in order to drive quality engagement.
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Webinar
Using Account Data to Drive Personalization in Digital
The Editors
October 2, 2020
Hear from experts at Dell how they leverage data to drive personalization and accelerate the buyer’s journey.
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Article
Supporting Transformation in Insurance - Powering the Next Paradigm
James Harrison
October 1, 2020
True digital change in the insurance industry from removing legacy technologies, to streamlining processes and improving policyholder experience is easier said ...
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Article
Is Your Data Strategy Built Like Fresh Lasagna?
George C. L'Heureux, Jr.
September 30, 2020
If data is the key ingredient in your sales and marketing plan, you want a data management strategy that keeps it at the peak of freshness.
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Article
The Singular ABM Stack. Or Not?
Ferdinand David
September 23, 2020
As more marketers are bringing ABM functions in-house, a full ABM stack appears to be an attractive solution. But is it the right decision?
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Article
A Centralized Approach Drives Customer-Focused ABM Success
The Editors
August 31, 2020
Global enterprise information technology leader partners with Dun & Bradstreet to make the most of their programmatic ABM strategy.
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Article
Engaging Customers and Prospects in Uncertain Times
The Editors
August 31, 2020
The economy has impacted sales teams, customers, and pipeline. Our sales leaders shared with Sales Hacker thoughts for B2B success in challenging times.
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Video
Webinar: How to Build a Data-Driven Revenue Growth Engine
The Editors
August 28, 2020
Build a strong foundation for your revenue engine. Learn how resilient organizations have unlocked growth through better customer service.
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Article
Brainshark – Improving the ROI of Data
The Editors
August 27, 2020
How Brainshark transformed a data management program into an ABM-focused revenue operations team. Watch the webinar replay.
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Article
How Intuit Went ‘Account-First’ to Engage with More Relevance
The Editors
August 27, 2020
Intuit, whose solutions serve 4.5M small and medium businesses worldwide, visited our booth at SiriusDecisions Summit. Watch the case study replay.
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Article
OneNeck Solutions - A Journey to ABM Success
The Editors
August 27, 2020
An ABM strategy is helping OneNeck Solutions win in a hypercompetitive environment. Watch the case study replay.
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Article
How Bain Is Winning in the Face of Uncertainty with ABM
The Editors
August 27, 2020
Three real-life examples where data and insights helped craft compelling ABM strategies and 1:1 digital experiences. Watch the case study replay.
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Article
Ignite Growth: Sales Plays for Winning in 2020 and Beyond
The Editors
August 25, 2020
Sales Hacker webinar discusses how to empower sales teams to identify and prioritize opportunities.
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Article
Episode Forty-One: The Power Of The World Wide Web
Adrian Lovett
August 21, 2020
Adrian Lovett, President and CEO of the World Wide Web Foundation examines the societal and business responsibility of the world wide web.
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Article
The Importance Of Data Across Government In A Post-Covid World
Zowie Lees-Howell
August 18, 2020
Zowie Lees-Howell reflects on our Virtual Government Briefing & the key takeaways on the importance of data in a post-COVID world.
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Article
Intent Data – A Pillar for ABM Success
Nipul Chokshi
August 12, 2020
If you’re looking to influence buying groups to adopt your solutions and want to get the most out of your budget, make intent data part of your plan.
Read More
Gated PDF & Button in Hero Perspectives Template
The Editors
August 12, 2020
If you’re looking to influence buying groups to adopt your solutions and want to get the most out of your budget, make intent data part of your plan.
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Article
How Customer Data Platforms Can Provide The Navigation Businesses Need
Richard Shore
August 12, 2020
Understand how you can chart your way through uncertain times and demonstrate how you can simplify your MarTech Stack by using a Customer Data Platform.
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Article
Understanding the Total Economic Impact of Master Data Initiatives
The Editors
August 10, 2020
June 2020 Forrester Consulting study, commissioned by Dun & Bradstreet, quantifies business benefits of enterprise-wide Master Data initiatives.
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Article
Episode Thirty-Nine: Learning From History To Plan For The Future
Nikhil Kamath
August 7, 2020
Nikhil Kamath, Co-Founder and CIO of Zerodha and True Beacon covers the need for pragmatic education and growth, plus capital market shifts in India.
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Video
Accelerating Buyer Engagement with Intent-Powered Digital
The Editors
August 6, 2020
According to a recent study, digital interactions are twice as important after COVID. Learn how to get the most out of your digital budget with intent.
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Article
Using Data and Insights to Build Personalized Buying Experiences
The Editors
August 6, 2020
Drive higher engagement and influence buying groups to adopt your solutions with Intent-powered ABM.
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Want to Unlock the Power of Data? You Need the Right Partner
Nick White
July 21, 2020
Choosing the right partner is critical to unlocking the full potential of data. Many businesses find the biggest challenge is in the interpreting of data.
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Article
How to Make the Most of a Dwindling COVID-19 Marketing Budget
Richard Shore
July 14, 2020
Businesses have been drawing their purse strings a little tighter due to the financial challenges caused by the Covid-19 lockdown.
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Webinar
Building Revenue Confidence
The Editors
July 2, 2020
Listen to this timely webinar to learn how you can help your sales team create positive impacts for your organization, your customer, and your pipeline.
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Small Business
Dun & Bradstreet IPO
The Editors
July 1, 2020
Exiting new chapter as we continue to evolve to best serve clients.
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Article
Episode Thirty-Three: Why Data Needs to be Local and Global for Business
Adam Marshall
June 26, 2020
Adam Marshall, Director General of the British Chambers of Commerce discusses the importance of data at a local business level and the potential for SMEs.
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Article
How to Transform Your Marketing With a Customer Data Platform
Adam Leslie
June 26, 2020
Customer Data Platforms make it easier for sales and marketing teams to find, store, and make commercial use of the ever-growing volume of data.
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Article
Supercharging B2B Outbound Marketing with Intent
Nipul Chokshi
June 25, 2020
A major telecommunications company went from cold-calls to engaging with interested, in-market buyers, expanding its market penetration.
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Article
Marketing Budget Shrinking? It’s Time to Refocus Your Strategy
Sam Tidswell-Norrish
June 25, 2020
The impact of the COVID-19 has been felt across the business landscape with 80% of marketers adjusting their plans according to our latest research.
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Article
Three Surprising Findings About Buyer Intent as the US Slowly Reopens
Deniz Olcay
June 24, 2020
What this means for account prioritization to sales and marketing teams during the pandemic
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Article
Episode Thirty-Two: Data is a Journey, Not a Destination
Lisa Fiondella
June 18, 2020
We talk to Lisa Fiondella, Chief Data Officer at Finastra, on utilizing data to solve real-world problems and making better connections through data.
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Helping Our Partners Accelerate into the Future
The Editors
June 12, 2020
Learn how Dun & Bradstreet works with our exclusive group of partners to help our clients.
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Article
Leveraging Data for More Informed Decision Making in Difficult Times
The Editors
June 9, 2020
Don’t rely on instinct alone. With quality data at hand, sales teams can build pipeline smarter and more efficiently.
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Elevate Your Game from Data Operations to Revenue Operations
The Editors
June 9, 2020
Elevate your data game to drive intelligent growth and hear Insights and Actions from Dun & Bradstreet’s 7th Annual B2B Sales and Marketing Data Report.
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Article
Episode Thirty: Keep Calm and Carry On
Terry Scuoler
June 5, 2020
Pre-lockdown, Terry Scuoler Chair of the Institute of Export & International Trade joined us to talk Brexit and how data can help to drive growth.
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Podcast
Podcast Perspectives Template
Terry Scuoler
June 5, 2020
Pre-lockdown, Terry Scuoler Chair of the Institute of Export & International Trade joined us to talk Brexit and how data can help to drive growth.
Read More
Article
Connecting the Dots to Drive Data Value for Financial Services
Ed Thorne
June 5, 2020
Learn how data can be used to identify vital connections, drive value and support the fight against financial crime.
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Article
Episode Twenty Nine: Putting the Customer First
Rachel Aldighieri
May 29, 2020
Rachel Aldighieri, Managing Director of the DMA joins us to discuss the GDPR, making data privacy matter and tackling trust in the marketing industry.
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Article
Rewriting a Sensitive Go-to-Market Playbook to Engage Accounts
Deniz Olcay
May 26, 2020
Understanding risk impact by industry can help develop smarter targeting strategies during times of economic uncertainty.
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Article
Episode Twenty Eight: Key Skills for Working in a Data Environment
Leyre Murillo Villar
May 22, 2020
In this episode Leyre Murillo Villar from Macquarie discusses her early experiences in data and attracting young female talent into the data industry.
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Article
Episode Twenty Seven: Prompt Payments - Levelling the Playing Field
Philip King
May 15, 2020
The UK’s Small Business Commissioner Philip King discusses best practices for prompt payments and the role data and automation can play to support SMEs.
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Video
Engage In-Market Buyers Faster with D&B Buyer Intent
The Editors
May 13, 2020
Learn how to discover early stage buying signals from in-market B2B buyers with this on-demand webinar.
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Article
Episode Twenty Six: Joining the Dots
Vishal Marria
May 8, 2020
Vishal Marria, CEO of Quantexa joins Dun & Bradstreet’s Ed Thorne to discuss how connecting the data dots can help fight the human cost of financial crime.
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Podcast
Episode Twenty Five: Why Data Needs Context to Add Value
Mark Whitcroft
May 1, 2020
Mark Whitcroft, Founding Partner at Illuminate Financial joins us to talk about investment trends and extracting actionable insights from data.
Read More
D&B Hoovers Supports Sales Productivity
Phil McWade
April 27, 2020
Whether in good times or uncertain times, the right resources and tools can help sales teams come out strong in the long term.
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Article
Episode Twenty Four: Data and the Fight Against Economic Crime
Bob Wigley
April 24, 2020
Bob Wigley Chairman at UK Finance delves into fighting economic crime, how Brexit could be an opportunity and the impact of tech on the next generation.
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Article
What Are You Waiting For? 4 Ways to Activate Your Data – Now!
The Editors
April 20, 2020
Our 7th Annual B2B Sales and Marketing Data Report shows that more companies are investing in data quality. But they’re not making the connection between the im ...
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Article
Episode Twenty Three: The Data (Re)Evolution
Sir Douglas Flint
April 17, 2020
Sir Douglas Flint discusses the re(evolution) of the banking industry, the increasing breadth of data sources and the introduction of open banking.
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Article
Surviving the New Normal
The Editors
April 10, 2020
In times of uncertainty, finding structure is key to maintain productivity. Here are five tips to help us do business as usual and weather the storm.
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In Times of Stability or Uncertainty, Dun & Bradstreet Can Help
The Editors
April 10, 2020
Data and insights to help you navigate an ever-changing business landscape
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Article
7 Keys to Amp Up Conversion with B2B Intent Data
The Editors
April 9, 2020
Despite its promise, intent data isn’t magic. Consider these 7 keywords when you’re considering leveraging intent data.
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Article
Using Data Science for Crisis Management
The Editors
April 9, 2020
Dun & Bradstreet’s Dr Anthony Scriffignano participates in CXOTalk session
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Article
Regaining Revenue Confidence in an Economic Crisis
Deniz Olcay
April 8, 2020
Dun & Bradstreet’s complimentary Pipeline Health Scan can give you visibility into which of your accounts may be at risk in this pandemic economy.
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Article
Episode Twenty: Democratizing Data
The Editors
March 27, 2020
Stephen Daffron, President of Dun and Bradstreet, talks about the Firm’s new Analytics Studio and why data is critical to gaining a competitive edge.
Read More
Driving Demand Digitally in Days of Social Distancing
Deniz Olcay
March 25, 2020
We’ve identified four key impacts of the COVID-19 epidemic may have on go-to-market teams to help you identify new ways to help drive demand.
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Article
Episode Eighteen: Boosting Digital Skills
Sir Peter Estlin
March 13, 2020
Former Lord Mayor of the City of London Sir Peter Estlin talks about Future.Now, a new initiative designed to boost digital skills.
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Article
ABM @ Scale: The Challenge
Nipul Chokshi
March 2, 2020
Exploring the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.
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Article
Demystifying B2B Customer Data Platforms
Nipul Chokshi
March 2, 2020
As we head into the “Superbowl of B2B Marketing Conferences” lets reflect on recent announcements and trends related to the Customer Data Platform market.
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Article
The Customer Data Warehouse
Nipul Chokshi
March 2, 2020
Predictive Analytics Insights from CRM and Marketing Automation
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Article
Growing Revenue Through Installed-Base Marketing
Nipul Chokshi
March 2, 2020
Revenue growth is always a big challenge and is even more so today. Many of the natural or organic approaches to growing revenue are simply closed off.
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Article
Thinking Differently about ABM Segmentation and Account Engagement
Nipul Chokshi
February 4, 2020
How improving your audience segmentation can help you to drive maximum engagement from your ABM programs.
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Article
2020 Opportunities for Sales and Marketing
The Editors
January 24, 2020
2019 was a year of unprecedented growth, focused on making Dun & Bradstreet stronger to help our clients be more successful.
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Article
There’s Value to Be Found in That Unused Data!
The Editors
January 23, 2020
Global insurance industry player addressed data that had been inputted without governance. A Master data approach helped enhance the value of the data in Salesf ...
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Article
Episode Ten: The Importance of Being Curious
Sarah Moore
January 17, 2020
Recorded at the Women in Data conference, Sarah Moore, Data Intelligence Director at Sky shares her career journey and her passion about customer data.
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Podcast
Episode Nine: Mining, Purifying and Extracting Value from Data
The Editors
January 10, 2020
In our latest episode, Stephen C. Daffron, President of Dun & Bradstreet discusses how data & analytics can enable better access to capital and help support bus ...
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Video
Webinar: Data-Driven Approaches for Account Based Selling
The Editors
December 24, 2019
In this previously recorded webinar we outline some data driven approaches for account based selling. Learn more about the B2B customer and how you can market t ...
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Article
Webinar: Tips & Tools for Better Managing Lead Flow and Converting Sales
The Editors
December 24, 2019
This webinar from Dun & Bradstreet outlines some tips and tools for better managing lead flow and converting sales.
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Article
Targeting Outbound Sales at Scale With Persona-Based Sequencing
The Editors
December 18, 2019
Combined with account-based selling techniques, persona-based sequencing can secure more conversations that lead to deals.
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Article
5 Steps to Sales and Marketing Alignment for ABM Success
The Editors
December 11, 2019
The 5 key steps that every data-driven account-based company should strive for to close more business.
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Article
Infographic: B2B Enters the Experience Era
The Editors
December 11, 2019
B2B buyers have come to expect their partners to deliver streamlined omnichannel interactions. Learn how data can help drive an effective customer experience fo ...
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Article
Webinar:Targeting Untapped Demand in Key Accounts
The Editors
December 9, 2019
Leaders from Dun & Bradstreet and SiriusDecisions discuss data-driven approaches that can help you identify and capture untapped demand.
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Article
Connecting Data: Dreamforce 2019 Takeaways
Lauren Bakewell
December 2, 2019
Read Dun & Bradstreet’s recap of Dreamforce 2019. Find some of the biggest takeaways for marketers as they finalize 2020 plans.
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Article
More Effective Targeting With Intent Data in SDR's Workflow
The Editors
December 2, 2019
At Dun & Bradstreet, our Sales Development Representatives are using intent data to engage in more relevant discussions with the right prospects.
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Article
How to Strengthen Your B2B Social Media Strategy for 2020
The Editors
November 26, 2019
Social media marketing isn’t just for B2C brands. A disciplined approach – plus some out-of-the-box thinking – can make even a ho-hum brand into a social media ...
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Article
Dun & Bradstreet Sales & Marketing Solutions at Dreamforce 2019
Lauren Bakewell
November 22, 2019
The Dun & Bradstreet team that supported our annual presence at the event had such a great week meeting current customers, potential customers, and partners at ...
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Article
The New Model for Sales and Marketing Performance: 3 ABM Use Cases
The Editors
November 20, 2019
Learn how three major B2B brands leveraged Dun & Bradstreet solutions to embrace account-based marketing and outperform the competition.
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Customer Story
Credly — Changing the Face of Recognition
The Editors
November 20, 2019
Credly leveraged Dun & Bradstreet’s Sales and Marketing Solutions to better target their Ideal Customer Profile and increase sales efficiencies.
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Article
Top 12 Questions to Ask Before You Invest in a Customer Data Platform
The Editors
November 12, 2019
How can you choose a CDP that is right for your organization? By asking these 12 questions.
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Article
B2B Lead Generation: Optimize Strategy in 4 Steps
The Editors
November 12, 2019
These four lead generation strategies can help B2B marketers make bolder decisions that generate real results.
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Article
Episode One: Anthony Jabbour, CEO Dun & Bradstreet and Black Knight
Anthony Jabbour
November 8, 2019
In our inaugural episode Anthony discusses how analytics is key to making sense of the tremendous amount of data available in our modern world.
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Article
Aligning Linkedin Advertising With Sales Outreach In Our ABM Strategy
The Editors
November 5, 2019
Omnichannel engagement is key to running a successful account based marketing program
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Article
Improving ABM Results by Giving SDRs Superpowers
The Editors
October 29, 2019
Sales Development Representatives (SDRs) are a critical element of a successful ABM approach.
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Article
Put Social to Work in Your ABM Programs
Chitrang Shah
October 17, 2019
Learn how to use social media marketing to further personalize your ABM campaigns. Take your account-based marketing to the next level.
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Article
Customer Experience is Key to B2B Marketing Success
Lauren Bakewell
October 17, 2019
Adweek's "2020 Data-Driven Marketing and Advertising Outlook" offers insight and advice for B2B marketers as they move closer to account based marketing.
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Article
Too Many Emails, Too Little Time
The Editors
October 10, 2019
With an increase in emails – and a decrease in attention spans – how can you ensure your B2B emails stand out? Here are six best practices to improve your B2B e ...
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Article
Start Driving ABM Strategies: A Critical First Step
The Editors
October 10, 2019
Discover why a Common Data Foundation is the first step to identifying the best opportunities for your business.
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Article
Achieve Growth Goals with Data-Driven Best Practices
The Editors
October 1, 2019
Learn best practices for B2B marketing data management and discover what B2B marketers can do to build a successful data-driven strategy.
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Article
Global Technology Leader Unmasks Anonymous Web Traffic at a High Scale
The Editors
September 23, 2019
Learn how this tech giant achieved better sales and marketing alignment and growth opportunities with digital audience transparency.
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Article
The Data-Inspired Guide to B2B Customer Data Platforms
Michael Bird
September 19, 2019
Wondering how to select the right Customer Data Platform (CDP), for your business? Learn more from our data-inspired guide.
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How to Gain Buy-In and Budget: Turning Data into ROI
Adam Leslie
August 30, 2019
Dun & Bradstreet have produced a report, in collaboration with B2B Marketing, which explores how to overcome board objectives and gain budget approval by demons ...
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Article
Calculating the Impact of Data Quality
Michael Bird
August 12, 2019
Turning data into revenue starts with having the right data. Learn how to calculate the impact of data quality and build a business case to address it.
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Article
Why Account Based Marketing Needs a CDP
The Editors
July 1, 2019
Marketers are challenged to scale their ABM platforms. Whitepaper by David Raab explains how a CDP can help accelerate this process.
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eBook
Accelerate Revenue with AI and Predictive
The Editors
July 1, 2019
Savvy manufacturers and distributors leverage predictive analytics and artificial intelligence to maximize customer lifetime value. A D&B Lattice eBook.
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eBook
ABM Accelerator Program
The Editors
July 1, 2019
Create winning predictive account-based marketing campaigns and generate revenue impact from marketing and sales programs. A D&B Lattice eBook.
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eBook
Predictive Playbook: Account-based Marketing
The Editors
July 1, 2019
Insights on account-based marketing and best practices for success making it part of your demand-generation strategy. A D&B Lattice eBook.
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eBook
Right Ad, Right Message, Right Time
The Editors
July 1, 2019
Use predictive analytics to enhance your digital marketing program for truly personalized 1:1 campaigns. A D&B Lattice eBook.
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eBook
Getting Started with Account-Based Marketing at Scale
The Editors
July 1, 2019
This guide shows the three key steps to successfully scale your ABM program. A D&B Lattice eBook.
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eBook
The Buyer’s Guide to Selecting a Predictive Lead Scoring Solution
The Editors
July 1, 2019
Getting the most of predictive lead scoring solutions means selecting the right vendor and the right tool for your organization. A D&B Lattice eBook.
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Journey to ROI from Predictive Marketing and Selling
The Editors
July 1, 2019
How to make predictive marketing work for your enterprise. A D&B Lattice whitepaper.
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Cutting Through the Hype on Predictive
The Editors
July 1, 2019
How to measure predictive scoring quality and select the right vendor. A D&B Lattice eBook.
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An Introduction to Predictive Marketing
The Editors
July 1, 2019
Marketers who take advantage of predictive marketing and lead scoring are seeing an immediate impact to the bottom line. A D&B Lattice whitepaper.
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eBook
Ungated PDF Perspectives Template
The Editors
July 1, 2019
Insights on account-based marketing and best practices for success making it part of your demand-generation strategy. A D&B Lattice eBook.
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Whitepaper
The Data-Inspired Guide to B2B Lead Generation
Julie Saldarriaga
June 19, 2019
Discover the ways quality data can optimize your key demand generation activities with the Data-Inspired Guide to B2B Lead Generation.
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Article
AI-Powered ABM and Digital Marketing Just Got Smarter
Michael Bird
June 13, 2019
Gain exclusive insight from former Dun & Bradstreet EVP and General Manager Michael Bird on our intent to acquire Lattice Engines.
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Small Business
How Startups Use Business Analytics to Disrupt Industry Leaders
Carrie Weinberg
May 31, 2019
Learn how to use data to disrupt your market and deliver personalized shopping experiences.
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Article
In the Search for New Customers, Analytics are Key
Rachel Richter
April 22, 2019
Learn how your business can harness the power of analytics to enhance the sales process.
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Small Business
D&B Data Supports Unum With Identifying Cross-Sell Opportunities
The Editors
March 27, 2019
Learn how Unum successfully matched and appended their data to identify cross-sell opportunities and achieve a broader view of their overall market.
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Small Business
UK Gender Pay Gap Report
Ed Thorne
March 26, 2019
Latest report containing 2018 gender pay gap information for Dun & Bradstreet’s UK business.
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Whitepaper
Create a B2B Segmentation Strategy in a Few Easy Steps
Michael Goldberg
March 13, 2019
Discover how to segment your B2B audience in just a few easy steps.
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Article
Reduce Known Unknowns With Automatically Updated Enterprise Data
Jessica Nussbaum
March 12, 2019
Learn how your data can become a constantly updated resource for your business needs.
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Article
Improving Performance Across The Enterprise
Josh Mueller
March 5, 2019
Learn how data and insights help accelerate revenue, reduce cost, manage risk, and transform your business.
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Article
Omnichannel Marketing: B2B Training Guide
The Editors
January 29, 2019
A step-by-step guide to launching – and making a commitment to – omnichannel marketing.
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Article
There’s Gold in Them Thar Hills: 3 Ways to Mine First-Party Data
Jessica Nussbaum
January 24, 2019
Learn how first party data forms the bedrock of any data-driven strategy.
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Article
Automating Your Third-Party Risk Management Program
Brian Alster
January 23, 2019
Learn how automation is the key to successful third-party risk management programs.
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Article
Advertising Fraud is Killing Your Marketing – But You Can Stop it
Michael Goldberg
January 22, 2019
Learn how the B2B industry is coming together and using data to combat ad fraud.
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Article
New Year's Resolutions: Reflecting on 2019 Realities in All Things Data
Dr. Anthony Scriffignano
January 15, 2019
Anthony Scriffignano reflects on data and AI-related issues and topics for 2019.
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Article
M247 out-performs market as quality data delivers single customer view
The Editors
January 7, 2019
Dun & Bradstreet tools help cleanse and consolidate three separate databases, enabling connectivity provider to align its sales and marketing activities.
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5 Digital Advertising & Marketing Trends to Watch in 2019
Michael Goldberg
December 18, 2018
Dun & Bradstreet teamed with Adweek to uncover of the biggest opportunities – and challenges – B2B marketers will have in 2019.
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Small Business
The Data-Inspired Guide to Email Marketing
Julie Saldarriaga
December 14, 2018
You may think email marketing is a perfected practice but the email game continues to change and new findings are always being revealed.
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Article
On the Pursuit of Data Perfection: Fiction or Reality?
Michael Goldberg
December 12, 2018
Dun & Bradstreet’s Chief Content Officer, Monica Richter, discusses misconceptions about data quality and how to effectively use data for your business.
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B2B Data Has Entered Its Third Era – But Has Yours?
Adam Leslie
November 14, 2018
Learn why it’s more vital than ever to clean up your data and understand the 8 C’s of clean data.
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Article
3 Modern Tactics for Scoring Last-Minute B2B Sales
Michael Goldberg
November 1, 2018
Learn the secrets to closing last-minute sales with the right mix of B2B data and insights.
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Article
Can You Confidently Identify Your B2B Audience?
Anudit Vikram
October 29, 2018
Dun & Bradstreet’s Anudit Vikram talks about identity management, how the D-U-N-S fits in and how to get started.
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Article
How to Master B2B Customer Data
Michael Goldberg
October 11, 2018
Learn what Master Data is and how it can improve your sales & marketing strategy.
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Article
5 Shocking Stats About the State of B2B Marketing Data
Michael Goldberg
October 3, 2018
Learn how B2B marketing and sales teams can align over quality data and run successful ABM campaigns. See takeaways from the sixth annual B2B Data Report.
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Article
Leverage Strong Partnerships + Data to Boost Your Performance
Neil Patwardhan
August 15, 2018
Dun & Bradstreet's Neil Patwardan discusses the importance of alliances and partnerships to give customers comprehensive solutions, tailored to their needs.
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Article
4C Delivers ABM Strategies with Consistent Online & Offline Targeting
The Editors
August 9, 2018
Dun & Bradstreet’s audience targeting & sales intelligence solutions supports 4C’s ABM strategy to drive targeted engagement with B2B audiences
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Infographic
Infographic: Data Activation Is Helping B2B Firms Drive Better Results
Michael Goldberg
August 9, 2018
Discover the biggest challenges to activating sales and marketing data and how to overcome them.
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Article
How Sustainable Data Practices Drive Campaign Success at Ricoh USA
The Editors
August 7, 2018
Ricoh USA, Inc. – a document management & solutions company - continues to successfully adapt to changing markets because they understand their customers.
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Article
Partners Speed Time-to-Value for Data Powered Tech Investments
Jessica Nussbaum
July 26, 2018
Modern businesses are evolving how they interact with data and technology for better performance. See why partner solutions help harness business insights.
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Article
5 Benefits of Content Personalization for B2B Marketers
Michael Goldberg
July 23, 2018
The benefits of personalization go beyond using someone’s name. Tailoring a buyer’s experience to their needs and interests helps make a connection.
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Article
Navigating the Deterministic vs. Probabilistic Data Dilemma
Julie Saldarriaga
July 11, 2018
When it comes to deterministic or probabilistic data which one is best? Learn how to navigate the seemingly depthless oceans of customer data.
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Infographic: B2B Media Buying in the Digital Age
Michael Goldberg
July 10, 2018
Programmatic media buying has become the standard for B2B marketers. Research reveals the impact its having on B2B digital advertising.
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Article
Data and Analytics are the Catalysts for Better Performance
Michael Goldberg
July 6, 2018
Getting the most out of your data means knowing what to ask of it. The answers will guide financial decisions, marketing strategy, and supply choices.
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Customer Data Platforms for Marketing
The Editors
July 5, 2018
A guide for marketing leaders to understand the customer data platform marketplace to improve first-party data management. A research report by Gartner.
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Article
B2B and B2C Advertising Is Night and Day
Michael Goldberg
June 27, 2018
There are significant differences in the way B2B and B2C customers make purchase decisions. Discover how to craft messages that resonate with the B2B audience.
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Video
What Data-Driven B2B Marketers May Be Missing? Insight
The Editors
June 18, 2018
Bestselling author Andrew Davis shares a data-driven marketing success story that can inspire you to find the one insight that can make all the difference.
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Article
Fasten Your Seatbelts for the Wild Future of Data & Predictive Analytics
The Editors
June 14, 2018
We sat down with renowned marketer and technology futurist Tamara McCleary to get her advice for implementing a data-driven marketing strategy.
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Article
D&B DataVision: Accelerating Go-to-Market Planning & Data Activation
The Editors
June 11, 2018
How Dun & Bradstreet aligned marketing and sales around a single source of customer truth to drive decision making and pipeline growth
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Article
Are Data Silos Killing Your Business?
Michael Goldberg
May 7, 2018
Silos have made it hard to manage, analyze, and activate enterprise-wide data. But these steps, inspired by data-inspired companies, should help get you on the ...
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Article
Leverage Sales Data to Sell Better
Chris Penn
May 3, 2018
In this guest post, Chris Penn explains how you can leverage sales data to close more deals.
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Small Business
UK Gender Pay Gap Report
Edward Thorne
April 3, 2018
Learn how Dun & Bradstreet was recently designated as a Diversity and Inclusion Champion in the UK. See UK's Gender Pay Gap regulations & measurement methods. R ...
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INFOGRAPHIC: Technology is NOT a Substitute for Strategy
Josh Mueller
April 2, 2018
Discover how modern sales and marketing teams use robust analytics and technology to drive innovation and growth.
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Infographic Embed Perspectives Template
Josh Mueller
April 2, 2018
Discover how modern sales and marketing teams use robust analytics and technology to drive innovation and growth.
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Article
The Power of Sales and Marketing Alignment in ABM
Michael Brenner
March 28, 2018
Discover how success means more informed decisions, richer buyer profiles, and more meaningful data when you align your sales and marketing teams for ABM.
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Article
Improve ABM Strategies in 3 Stages
Matt Heinz
March 23, 2018
In this post, guest blogger Matt Heinz shows you how to engage your ABM Target Accounts by getting back to what’s really important: people.
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Article
4 Sales Acceleration Strategies to Help Capture & Convert More Leads
Michael Brenner
March 23, 2018
Learn actionable sales acceleration strategies to guide your customers through the buying process faster and with less friction.
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Article
Best Practices for Building a Data-Driven Sales & Marketing Strategy
Michael Goldberg
March 23, 2018
Sales and marketing begins with the construction of a durable data strategy. That’s why we’ve rolled out the identifiers for a solid data quality and integratio ...
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Article
How Data Is Driving the Evolution of B2B Sales and Marketing Tactics
Michael Brenner
March 19, 2018
Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.
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Article
Take a Glimpse into the Future of Business Innovation
Michael Goldberg
February 23, 2018
Recognizing the need to identify the brands changing the face of business, the IAB and Dun & Bradstreet used data to list the companies to watch.
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Article
How Analytics Powers Sales Acceleration
Jonathan James Cramer
February 22, 2018
Analytics solutions can help an organization increase sales to new and existing customers, reduce churn and increase loyalty.
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Article
Getty Images Alters Data Strategy to Better Understand Their Audience
Michael Goldberg
February 21, 2018
Getty Images planned to launch a new customer relationship management (CRM) platform in 30 offices across 20 countries on five continents – in six weeks.
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Article
Improving Sales Performance with Analytics & Lead Routing
Rachel Richter
February 15, 2018
Getting the right leads to the right team is a challenge that almost any company wants to solve. Analytics offers the answer to this persistent business questio ...
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Infographic
How to Sell Over the Phone: 5 Quick & Helpful Tips
Michael Goldberg
February 7, 2018
The sales call is the direct line to a potential customer. Be sure to follow these steps when planning your outreach strategy.
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Opportunities and Challenges for UK Small Businesses New
Edward Thorne
January 17, 2018
Small to medium enterprises (SMEs) are the lifeblood of the British economy. We surveyed 500 SME owners to find out more about the challenges and opportunities ...
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Opportunities and Challenges for UK Small Businesses
Ed Thorne
January 17, 2018
Small to medium enterprises (SMEs) are the lifeblood of the British economy. We surveyed 500 SME owners to find out more about the challenges and opportunities ...
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Article
Getty Transforms Data Strategy to Get a Better Picture of Its Audience
Michael Goldberg
January 9, 2018
Tasked with launching a new CRM, Getty Images’ VP explains how the massive undertaking starts and ends with data, specifically master data.
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Video
Video: Using the SiriusDecisions Demand Waterfall
The Editors
December 19, 2017
The latest Demand Waterfall reflects the reality of how B2B demand generation actually works, according to Dun & Bradstreet’s Josh Mueller.
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Article
Jump Start Your Pipeline with Predictive Analytics
The Editors
December 12, 2017
Having a 360-degree view is the only way to create truly targeted B2B outreach that resonates with customers and prospects.
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Article
B2B Programmatic Advertising Comes of Age
Michael Goldberg
November 27, 2017
Today’s B2B marketer no longer questions whether programmatic technology is the right way to purchase digital advertising; it’s the primary way.
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Article
Do’s & Don’ts for Creating a Strategic Account Plan
Michael Goldberg
November 21, 2017
A strategic account plan helps sellers be better positioned to take on new accounts. But it’s no easy task. Follow these tips before getting started.
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Article
Master Data and Big Data Synergy?
Malcolm Hawker
November 14, 2017
Big data and master data have long been considered separate environments. Can integrating the two help companies realize the full value of their big data?
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Article
Are We Heading Towards Digital Global Warming?
Scott Taylor
November 7, 2017
The concurrent megatrends of big data, globalization, and the API economy converging could lead to a digital global warming.
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Article
Tips for Implementing a Successful Marketing Data Model
Jessica Nussbaum
November 2, 2017
Modern marketers are creative and analytical, but they need strong data models to help tell compelling stories.
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Article
What Targeting Approach Should I Use For My B2B Campaign?
Jessica Nussbaum
October 26, 2017
See the pros and cons B2B marketers and agencies should consider when using demographic, contact, intent, and predictive data for audience targeting.
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Article
Doing Business on Facebook
Michael Goldberg
October 2, 2017
Discover why Facebook’s sophisticated targeting capabilities makes Facebook one of the most attractive advertising platform’s for B2B marketers.
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Article
The B2B Road Is Long & Winding: Sales & Marketing Must Be Equipped
Rishi Dave
September 15, 2017
Gain insight into how B2B sales & marketing professionals are shifting to a more targeted, data enriched system to achieve their business goals.
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Article
How Analytics Can Help Sales Teams Close More Deals
Rachel Richter
September 14, 2017
Predictive analytics and behavioral data can help sales identify locations with buying power and need for your products/solutions, at the right time.
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Infographic
The State of B2B Sales Acceleration
The Editors
September 14, 2017
Explore a visual snapshot of thoughts from buyers and sellers on the state of sales acceleration.
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Article
How to Integrate Content into the Marketing Org
Michael Goldberg
September 6, 2017
World class marketing strategies fall short without great content. See how D&B integrated content into its marketing org.
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Article
Key Take-aways from “Prove It! Attribution and Analytics” at sfBIG
Jessica Nussbaum
September 6, 2017
Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event.
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Article
Why is the Sales Cycle Longer in B2B vs. B2C Advertising?
Jessica Nussbaum
August 17, 2017
In this second of a multi-blog series, learn why the main difference between consumer and business purchasing is that the sales cycle is longer.
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Article
How is Decision Making Different Between B2C and B2B Buyers?
Jessica Nussbaum
August 3, 2017
In this first of a multi-blog series, learn what makes your buyers tick and get the whitepaper “The Stark Difference Between B2C and B2B Buyers."
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Video
Omnichannel Marketing – We Are So Meta!
Erin Wright
July 27, 2017
Get the top 8 tips from the Driving B2B Omnichannel Success Through Data webinar hosted by Dun & Bradstreet and Adobe.
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Article
Reimagining the Power of Data in the Cloud with Microsoft
The Editors
July 24, 2017
Real-time, actionable data powered by the D&B D-U-N-S
®
Number, will help businesses across the globe make critical business decisions through Mic ...
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One-Minute Read
Cross the Finish Line by Engaging With Your Customers Their Way
Erin Wright
July 19, 2017
B2B digital marketers know the key to differentiate and remain competitive is by delivering engaging customer experiences. Read on how to finish strong.
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Article
Taming the Wild Data Beast
Bryan Palmer
July 18, 2017
Get highlights and request this Forbes Insight Research – The Data Differentiator: How Improving Data Quality Improves Business.
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Presentation
The Five Pillars of a Solid Data Quality Foundation
Julie Saldarriaga
July 17, 2017
Learn how you can grow relationships by supplying your teams and technologies with the right data for every step of the buyer’s journey.
Read More
Article
Two Keys to Unlocking the Identity of Your Website Visitors
Rishi Dave
July 17, 2017
Learn how to use the right data to identify your web visitors and turn visitors into customers.
Read More
One-Minute Read
Commit To Time In The Saddle When Targeting Key Audience Segments
Erin Wright
July 11, 2017
See how Omnichannel marketers expertly interconnect the right mix of channels and data to identify, target, and engage with customers.
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Article
How B2B Marketers are Using Analytics
Michael Goldberg
July 10, 2017
Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.
Read More
One-Minute Read
Dive into Omnichannel Marketing by First Identifying Your Customers
Erin Wright
June 28, 2017
Like triathlon training, Omnichannel Marketing requires dedication, persistence, and endurance. Start your race strong by identifying your customers.
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Article
Improving the Digital Customer Experience
Deniz Olcay
June 22, 2017
Learn how we’re leveraging our marketing & sales solution to better understand our web traffic, improve our site experience and generate revenue.
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Article
How the Ad Industry is Coming Together to Stop Losing Money
Michael Goldberg
June 21, 2017
With ad fraud on the rise, the industry has banded together to combat the issue. TAG’s CEO explains how data sharing is playing a big role in the fight.
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Article
Omnichannel Marketing is Ageless
Erin Wright
June 14, 2017
The “Tackling An Omnichannel Marketing Triathlon” training guide map a data-inspired approach for customer engagement in our B2B digital world.
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Article
Why Data is the Key to Navigating the SiriusDecisions Demand Waterfall
Rishi Dave
June 14, 2017
See how Dun & Bradstreet uses data and analytics to accelerate sales and how this strategy will help you navigate the new SiriusDecisions Demand Waterfall
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Article
How Ricoh Optimized Demand Gen Through a Centralized Data Strategy
Michael Goldberg
June 5, 2017
Ricoh knows the importance of having clean, accurate data to guide their marketing strategy. Discover how they use data to drive increased acquisition.
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Article
How to Double Your Inbound Sales Leads in a Single Year
Josh Mueller
May 30, 2017
Demand generation is one of the most important elements of a modern marketing strategy. Check out five tips that we employed to drive significant demand.
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Article
The Sales Acceleration Tools Perfect for Small Businesses
Amber Colley
May 30, 2017
Sales acceleration can be a crucial concept for small business owners, despite how popular it is among enterprise companies.
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Whitepaper
Collaborate to Accelerate: The Modern Mandate for Sales and Marketing
The Editors
May 16, 2017
Still struggling to achieve sales and marketing alignment? Don’t get so caught up in making processes compatible that you lose sight of your customers.
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Article
AI and The Terminator Conundrum
Rishi Dave
May 16, 2017
AI is a hot story, but the data narrative is not as prominently discussed as it should be. After all, AI is only as intelligent as the data that feeds it.
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How to Launch B2B Programmatic Campaign in 4 Steps
Jessica Nussbaum
April 21, 2017
Get the 4 key steps to execute best practice B2B programmatic, brought to you by Dun & Bradstreet and partner Neustar.
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Article
The (Unwelcome) Death Knell of First and Last-Touch Attribution
Jessica Nussbaum
March 28, 2017
In today’s Account-Based Marketing reality, it’s time for B2B marketers to embark on developing multi-touch attribution to measure campaign performance.
Read More
Marketing and Sales Gain an Edge with Dun & Bradstreet and Oracle Data
The Editors
March 27, 2017
Learn how Oracle customers can access Dun & Bradstreet data across the enterprise to build a single, connected view of their customers and prospects.
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Digital Marketers Expand Audience Reach With Dun & Bradstreet and Adobe
The Editors
March 21, 2017
Learn how Adobe customers can identify and target prospects cross channel with Dun & Bradstreet business firmographics and persona data.
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Whitepaper
Whitepaper: How to Build a Killer Strategic Account Plan
The Editors
March 6, 2017
Learn how to build a strategic account plan that will move you into accelerators faster, easier and with more predictability.
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Article
Account-Based Marketing: The Art of the Start
The Editors
March 6, 2017
We surveyed over 100 B2B marketers to learn about the important role data plays in implementing account-based marketing strategies.
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Article
The Need for Sales Acceleration is Accelerating
Rishi Dave
March 6, 2017
Dun & Bradstreet’s former Chief Marketing Officer, Rishi Dave, shares his views on sales acceleration and the benefits associated with this concept.
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Video
The Future of Digital Experiences
Erin Wright
February 28, 2017
Watch former Dun & Bradstreet CEO Bob Carrigan and Global VP Ed Carey talk digital experience with Adobe from the Street Tank at Advertising Week 2016.
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Article
How to Measure the Effectiveness of Account-Based Marketing
The Editors
February 28, 2017
ABM experts and business partners from Oracle and Dun & Bradstreet discuss “Measuring the Effectiveness of Account-Based Marketing.”
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Article
3 B2B Sales Strategies for Accelerated Selling
Shelly Lucas
February 22, 2017
Are stalled B2B deals getting you down? Follow these strategies to keep sales conversations moving forward.
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Article
6 Tips to Get Sales Reps Excited About Your Sales Enablement Content
Shelly Lucas
February 15, 2017
Is your sales enablement content gathering dust? Maybe it’s time to sell the sellers on what they really need.
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Article
Understanding Programmatic Advertising in 4 Steps
Kristin Burnham
February 1, 2017
B2B programmatic success can be elusive if marketers and agencies harbor conflicting assumptions and divergent goals. Here’s how to get both parties on the same ...
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Article
How Anticipatory Analytics is Changing the Way We Market
Rishi Dave
January 30, 2017
Marketers don’t need a crystal ball or a magic elixir to see the future, they just need the right mix of data and insights; they need anticipatory analytics.
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Article
B2B Programmatic & Precise Targeting: The Truth
Kristin Burnham
January 23, 2017
We hear a lot about programmatic advertising’s cost-effectiveness, yet B2B marketers are struggling with precise targeting. MediaMath CMO, Joanna O’Connell, exp ...
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Article
How the Internet of Things Helps B2B Marketers Interconnect Relationships
Kristin Burnham
January 10, 2017
The Internet of Things connects more than “things.” It also has strong potential to fortify human relationships. Thulium CEO Tamara McCleary explains.
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Article
Epic Sales Enablement in a Content Marketing World
Shelly Lucas
January 6, 2017
Is your sales enablement content getting the attention (and use) it deserves? Start selling the sellers on what they really need.
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Article
Why Master Data is Key to Contacting Qualified Leads
Michael Goldberg
January 3, 2017
Proactively cleaning, enriching and mastering your database will help you reach the right people to drive qualified ROI.
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Article
What Kind of B2B Datanista Are You?
Debbie Qaqish
December 16, 2016
The type of marketer you are – and how much revenue you contribute – depends on how you use data. Debbie Qaqish of The Pedowitz Group explains.
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Article
3 Tips to Optimize Your Programmatic ABM Strategy in 2017
Deniz Olcay
December 14, 2016
Give your 2017 ABM strategy a fresh perspective and reach a broader target audience with these three helpful hints.
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Article
Artificial Intelligence: B2B Marketers’ Friend or Foe?
Leslie Hancock
December 7, 2016
AI is what marketers make it. It all goes back to how you feed, nurture and train your intelligent systems. Paul Greenberg and Wayne Sadin explain.
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Article
How to Take the Headache Out of B2B Digital Targeting
Leslie Hancock
November 30, 2016
Heavy investments in analytics and sophisticated targeting models aren’t working for some marketers. Learn how interconnected data can turn things around.
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Video
How to Grow Your Business With Interconnected Relationships
The Editors
November 30, 2016
Learn how interconnected relationships can help you evolve your B2B marketing beyond short-term leads and grow your business.
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Video
How to Grow Your Business With Interconnected Data
The Editors
November 28, 2016
Forrester calls customer identity “the next competitive battleground.” Learn how interconnected data can unlock the identity graph and all of its rewards.
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Article
Fighting Chaos With Chaos: The Biggest Irony of the Martech Explosion
Leslie Hancock
November 22, 2016
Today’s martech stacks are far from streamlined, but this isn’t the complexity marketers should worry about. Scott Brinker and Michael Krigsman explain.
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Article
Why B2B Marketers Are Ready to Go All In on Programmatic
The Editors
November 15, 2016
It’s a defining moment for B2B programmatic adoption. Learn more from the results of a new study conducted by Adweek BrandShare for Dun & Bradstreet.
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Article
How B2B Marketers Can Connect Analytics to Action
Leslie Hancock
November 9, 2016
74% of firms say they want to be data-driven, but only 29% are good at connecting analytics to action. Author Adele Sweetwood explains why – and how B2B markete ...
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Article
How to Grow Your Business with Interconnected Systems
The Editors
November 2, 2016
Interconnect your platforms to align your teams and work as one.
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How a Non-Profit First Aid Provider Grew Their Market Share
The Editors
November 1, 2016
Learn how our marketing and sales solutions enabled this organisation to match and append their data, resulting in market share growth.
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Market Insight Helps Fujitsu Deliver Sales Intelligence
The Editors
November 1, 2016
Learn how Fujitsu implemented a marketing solution to cleanse, match and append their data, resulting in a single view of their customers.
Read More
Infographic
One Way B2B Marketers Should be Using Website Traffic (But Aren’t)
Shelly Lucas
October 31, 2016
Yes, anonymous B2B website visitors can – and should – be shaping your personalized marketing strategy. Find out how in this infographic.
Read More
Video
How Analytics Could’ve Saved the Death Star and Become a Force for Your Business
John White
October 27, 2016
Listen to Dun & Bradstreet’s Former CMO Rishi Dave explain how anticipatory analytics is crucial for your business and the 4 key things needed to use it.
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Article
8 Ways to Unleash Our Potential – Personally and Professionally
Melissa Kofroth
October 18, 2016
Hailed as the “female Jerry Maguire”, Molly Fletcher, Founder and CEO of her company shares eight ways to be our best and grow our relationships.
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Infographic
Infographic: Trick-or-Treating with Analytics
Michael Goldberg
October 17, 2016
Analytics can accelerate growth with predictive insights. Using Halloween as an example, our Everyday Analytics Series illustrates the treats associated with an ...
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Video
How Interconnected Data Helps Marketers Stay in Tune with Customers
Shelly Lucas
October 11, 2016
You can't stay in tune with customers if everyone isn't working with the same information. Fortunately, standardized data can ensure you're all playing the same ...
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Article
Data’s Place in the Growing AdTech Marketplace Ecosystem
Jessica Nussbaum
September 22, 2016
The adtech landscape is expanding dramatically. Standardized customer data cross platforms delivers normalization for meaningful campaign analysis.
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Article
What’s Your Plan to Win Your Customers’ Hearts?
Erin Wright
September 20, 2016
Quality data is foundational to building meaningful relationships. Get the Data Strategy Blueprint and plan to win your customers hearts and business.
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Article
Fast-Tracking Secrets to Digital Marketing Success
Lee Odden
September 20, 2016
In this Q&A with Lee Odden, Dun & Bradstreet former CMO Josh Mueller talks all things digital marketing, from lessons learned and 2017 priorities to re- ...
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Small Business
A Data-Inspired Guide to Social Media
Julie Saldarriaga
September 15, 2016
Establish a winning strategy and learn what it takes to be successful in the modern social media landscape with the Data-Inspired Guide to Social Media.
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Article
Personalized B2B Marketing in the Age of Colossal Data
Shelly Lucas
September 7, 2016
Personalized marketing requires the right message, at the right time via the right channel. Sounds impossible. But not if you gear up for it.
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Article
The Data Strategy Blueprint Series: Account Based Engagement
Erin Wright
September 6, 2016
With our partner Salesforce |Data.com, learn how to bring data, technology, sales and marketing together for a sound Account-Based Engagement plan.
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Article
B2B Industry Pressures Shaping the Next Decade of Agency-Client Relatio
Deniz Olcay
September 6, 2016
The “MadTech” explosion is putting more programmatic power in the hands of B2B advertisers. What does this mean for media-buying agencies?
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How High-Quality Data Can Improve Your ABM Strategy
Julie Saldarriaga
September 2, 2016
B2B organizations are turning to ABM practices to identify businesses, buying centers and decision makers with whom they want to establish relationships.
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Report/Study
Marketing Trend Spotlight: Programmatic Marketing
Sean Crowley
August 16, 2016
Programmatic ad buying is gaining traction in the B2B space. Learn more about this growing trend and how to stay ahead of the curve.
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Report/Study
Create a Marketing Data Management Strategy in 5 Steps
Sean Crowley
August 15, 2016
Face your marketing data challenges and generate some quick wins for your team by following five simple steps
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Article
How Strategic Profiling Transformed D&B's Marketing
Shelly Lucas
August 11, 2016
Take a look inside Dun & Bradstreet's customer segmentation to learn how its marketing team achieved 186% of its 2016 pipeline goal in six months.
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Article
Enough is Enough: Dispositive Thresholds in Data
Dr. Anthony Scriffignano
August 5, 2016
In a world awash with data where we can see data we could go and get and data that we wish we had, how do we know when we have enough to make a decision?
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Customer Story
How Dun & Bradstreet Revitalized Sales and Transformed Its Go-To-Market Strategy
Michael Goldberg
August 2, 2016
How we’re powering our own business with Dun & Bradstreet Solutions
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Dun & Bradstreet Webinars
The Editors
August 1, 2016
Missed a webinar? View our webcast feed to play videos from previous webinars hosted by Dun & Bradstreet.
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Article
3 Ways B2B Marketers Can Improve Customer Data Quality
Ritika Puri
July 27, 2016
Poor data quality continues to be one of the biggest and most pervasive problems in the B2B tech industry.
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Webinar
Master Data: Uncovering Opportunities for Growth
The Editors
July 27, 2016
Discover best practices for gaining real value from your master data management (MDM) strategy in this dynamic webinar.
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Article
3 Biggest IoT Opportunities in Telco Marketing
Ritika Puri
July 26, 2016
Learn about the three biggest IoT opportunities that B2B telecom marketers should prioritize to achieve their business goals
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Article
Stop Channel Surfing and Ride the Twitter Wave Right Now
Deniz Olcay
July 25, 2016
Skeptical about advertising on Twitter? Plenty of B2B brands are getting great results, but it requires a delicate balance between organic and paid tweets.
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Article
5 Reasons Programmatic Advertising is the Future of B2B Marketing
Michael Goldberg
July 8, 2016
Programmatic advertising is getting rave reviews...And it’s not just for B2C. Discover the benefits for B2B brands.
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Article
Master Data: The Next Buzzword for you to Know
Ed Carey
July 7, 2016
CMOs are increasingly measured on business, not just marketing outcomes. Expect to hear more about Master Data and its impact on the marketing landscape.
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Article
Test, Learn & Scale for B2B Marketing Data Quality Gains
The Editors
June 23, 2016
The final in a three-part blog series covering the three must haves to master for data-driven marketing excellence, Rishi Dave, former CMO Dun & Bradstreet and ...
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Article
Digital Marketing Trends in a Data-Driven World
Melissa Kofroth
June 21, 2016
Get 7 data trends from the Oracle Data Cloud Summit where martech ecosystem players met to discuss data-driven marketing for better customer experiences.
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Article
The Best B2B Data From The Best B2B Data Partners
Marie Knight Joshi
June 21, 2016
Hear from Dun & Bradstreet partner Adobe on views about how data powers B2B marketing disciplines.
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Article
How the Internet of Things Helps Deliver the “Right” Customer Experience
Shelly Lucas
June 16, 2016
For B2B marketers, the IoT is more than just another ad "channel." It adds a new layer of buyer analytics for delivering the "right" customer experience.
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Article
How to Connect Your Audiences’ Addressable IDs for Programmatic Ads
Melissa Kofroth
June 8, 2016
When executing B2B programmatic advertising, marketers must connect the dots between users and all their digital IDs to engage with them when and where they go ...
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Article
The Marketing “Efficiency” Problem & How Customer Analytics Can Solve It
Shelly Lucas
June 7, 2016
The problem with "efficiency": It keeps us from delivering fluid responses. But thanks to interconnected data and customer analytics, we can liquefy our marketi ...
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Article
Three Reasons Why B2B Marketers Should Reconsider Facebook Advertising
Shelly Lucas
June 1, 2016
For years, many enterprise B2B marketers have given Facebook advertising a brazen thumbs down. Here are three reasons to reconsider that reaction
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Article
How Modern Marketers are Connecting Online and Offline Channels
Anudit Vikram
May 24, 2016
Data is the glue marketers should use to connect online and offline channels for personalized customer engagement.
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Infographic
Infographic: 6 Scientific Steps to B2B Programmatic Success
Melissa Kofroth
May 12, 2016
Using Common Data Sense in a Mad Digital World
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Article
Account Based Marketing in Five Steps
Shelly Lucas
May 11, 2016
For all the do-it-yourselfers out there, we’ve outlined five data-inspired steps for designing an ABM initiative and bringing new life to your old marketing yar ...
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Infographic
Infographic: The 2016 State of Enterprise Analytics
Michael Goldberg
April 21, 2016
Read about the current state of enterprise analytics, a 2016 infographic from Dun & Bradstreet.
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Article
6 Scientific Steps to B2B Programmatic Success
Melissa Kofroth
April 20, 2016
Discover how you can gain valuable insights about your audience and confidently offer up personalized content to them along the way.
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eBook
The Disruptive Reader: Urgent Questions for Marketing Innovators
Shelly Lucas
April 13, 2016
Attention, marketing innovators! This meaty reader is a lively interruption of “best practice” rituals—a must-read for all marketing misfits!
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Article
Marketing's Disconnect With Business & How Customer Analytics Can Mend I
Shelly Lucas
April 12, 2016
Marketing's 2016 priorities are out of step with the C-suite's number one business mandate (ROI). Thankfully, customer analytics can help pull marketers back in ...
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Article
Is Your Marketing Database Ready for Customer Analytics
Shelly Lucas
April 6, 2016
Implementing customer analytics is no easy task. Learn how to build a case for advanced customer analytics, and how to prepare your marketing database.
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Article
Digital Modernization Unplugged
Ritika Puri
April 4, 2016
The new dnb.com uses D&B data to identify “anonymous” B2B visitors and personalize the online experience.
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Article
From Earth to the Moon and Back 6x: How Data Drives Digital
Erin Wright
March 31, 2016
For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth.
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Article
Data Dialogue: CareerBuilder Builds a Better Process For Turning Data Into Insights
Michael Goldberg
February 17, 2016
As CareerBuilder expands globally, their need for consistent data and CRM consolidation has become a priority. We interview the person behind this project.
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Article
The Six Steps of Account-Based Marketing Data Analysis
Melissa Kofroth
February 17, 2016
An inside look at the analytic models Dun & Bradstreet uses to fuel our own account-based strategies and activities
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Article
Making the Business Case for Better Marketing Images
Michael Goldberg
January 21, 2016
Oh snap! Your brand story isn't getting shared? Research shows the right images build deeper customer connections and better tell your story.
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Whitepaper
Social Media and the Data Management Platform
The Editors
January 20, 2016
This white paper from Dun & Bradstreet partner of Oracle provides real-world examples and performance metrics from companies who have been successful utilizing ...
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Small Business
5 Ways Internet Marketing for Small Business Helps You Stand Out
Tracey Panek
January 19, 2016
It's not easy to compete against corporate marketing departments. Try these digital marketing tactics to help your small business get noticed in a big way.
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Small Business
The Cold Email: 4 Tips to Maximize Your Results
Tracey Panek
January 19, 2016
Tired of cold calling and face-to-face prospecting? Try adding the cold email to your sales strategy as an additional prospecting method.
Read More
Customer Story
Master Data Critical For NeoPost’s Customer Data Transformation
The Editors
January 19, 2016
Learn how clean, complete data enables faster targeting of high-quality prospects for communication leader Neopost
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Article
Small Business Marketing Goals for the Future
Tracey Panek
January 18, 2016
From email marketing to online ads, small businesses are beginning to cost effectively step up their marketing strategies. Learn more about how to succeed.
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Article
Identifying the How, Why, and What of Sales Prospecting
Amy Bible
January 17, 2016
What's the key to unlocking your full sales prospecting potential? It starts with identifying the how, why, and what of your sales pitch.
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Article
The Anatomy of a Successful Sales Call
Amy Bible
January 17, 2016
A salesperson who doesn't work the phone is like a turtle stuck on its back. Use this checklist to get moving and make a good first impression.
Read More
Pitney Bowes Merges its Software to D&B Data For Clean Customer Profiles
Amy Collins
January 17, 2016
De-duping and enriching millions of company records creates a single customer view – and a path to better customer relationships
Read More
Article
3 Tips to Improve Inbound Marketing on a Budget
Tracey Panek
January 16, 2016
No one enjoys an limited marketing budget. If you need a cost-effective way to generate leads, find out why inbound marketing is your best solution.
Read More
Small Business
How to Cross Sell and Up Sell
The Editors
January 15, 2016
Experts share sales techniques for maximizing customer relationships
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Article
Close More Deals with Sales Intelligence
The Editors
January 14, 2016
Don't approach prospects with a canned sales pitch. Arm yourself with detailed sales intelligence to better understand, target, and engage prospects.
Read More
Article
Data: The Key Ingredient of Programmatic
Michael Goldberg
January 14, 2016
Programmatic data comes in lots of flavors. We explain why it pays for B2B marketers to mix it up.
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Article
Accurate Data: The Foundation for Personalization
The Editors
January 12, 2016
Without accurate customer data, you're more likely to have phantom leads and off-target marketing messages. Here's how to keep your information up to date.
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Article
How to Create Personalized Marketing Campaigns for Customer
The Editors
January 12, 2016
Buyers want more personalized messages from the brands they do business with. Find out how data insight helps you get up close and personal.
Read More
Sales & Marketing
The Editors
January 12, 2016
Ideas and insights for the world of data-inspired marketing
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Article
Looking to Nurture Your Leads a Bit Better?
The Editors
January 11, 2016
Is lead generation a struggle for your business? Heed these tips and tricks on how to nurture your leads and convert them into engaged customers.
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Article
How to Conduct Consumer Research for Small Businesses
The Editors
January 11, 2016
You can't succeed in your industry if you don't keep up with trends and advancements. Find out why you need to market research to stay competitive.
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Article
How to Become an Industry Research Expert
The Editors
January 10, 2016
B2B small businesses need to gather more facts before they become industry pros. Learn how to implement a sound industry research strategy.
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Infographic
B2B Marketers See the Promise of Programmatic (Infographic)
Michael Goldberg
January 8, 2016
The results of our 2015 State of B2B Programmatic Advertising Survey are in! Find out what B2Bers think about this emerging strategy.
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Article
Programmatic: So Many Ways to Buy
Michael Goldberg
January 7, 2016
Do too many choices paralyze you? In that case, you’ll want to get up to speed on all your programmatic buying options.
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Article
3 Steps to Creating Data-Rich Customer Profiles
Ritika Puri
January 6, 2016
Make your good customer snapshot better: Get creative with your data collection and integration.
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Article
Methods of Many Colors: Targeting Audiences Programmatically
Michael Goldberg
January 5, 2016
Part 4 of the “Programmatic Matters” Series examines how to use data to paint an ideal customer picture and steer advertising choices.
Read More
Whitepaper
Data as Competitive Advantage
The Editors
January 1, 2016
In this white paper from the Winterberry Group, learn how an executive-level panel views these issues and how they plan to use data to create competitive advant ...
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Data-Driven Account-Based Marketing
The Editors
January 1, 2016
Read More
Article
Marketing Agility: The Missing Metric?
Shelly Lucas
January 1, 2016
Marketing agility is essential to deliver real-time responsive contents. CMOs can use an agility scorecard to report progress & obtain leadership support.
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Article
A Blueprint for Building a Predictive Marketing Organization
The Editors
October 1, 2015
True predictive marketing is an organizational approach. Learn the roadmap for building a predictive marketing organization.
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Article
Understanding the Programmatic Ecosystem
Michael Goldberg
August 27, 2015
Don’t let your digital strategy get tangled up in programmatic complexities. Learn who’s who and pick the right partners.
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Article
Improve Sales & Marketing Alignment with these 5 Questions
The Editors
August 21, 2015
What happens to your relationship with a lead after it goes to sales? Data can set the tempo for moving forward smoothly.
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Article
3 Audience Targeting Myths You Need to Ignore
Ritika Puri
August 13, 2015
Three targeting myths you don't know about (but should)
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Article
Marketing and the Identity Puzzle
Lisa Petrucci
August 6, 2015
There’s a lot of information out there that could help marketers better understand their customers – like behavioral data from web, mobile, email campaigns and ...
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Article
The Taxonomy of a Cookie and the Future of B2B Mobile Marketing
Vimal Vel
August 4, 2015
Cookies aren't new. But their offline capabilities are making a splash with B2B marketers targeting mobile, multi-device-toting buyers.
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Article
The Dangers of Automated Dashboard Addiction – And How to Escape Them
Shelly Lucas
July 28, 2015
Just because something is easy to track doesn’t mean it should be. Markets and customers continuously change, so our measurements should change, too.
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Article
How to Create Sales Pitches That Change Minds and Close Deals
Shelly Lucas
July 9, 2015
Facts tell, but stories sell. An "unconsidered need" pitch tips the odds in your favor. Stanford research proves it.
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Article
How to Turn Audience Targeting Mistakes into Real Advantages
Ritika Puri
June 30, 2015
Marketing leaders share how they turned mistakes into relationship-building moxie
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eBook
The Data-Inspired Art of Sales Acceleration (eBook)
The Editors
June 23, 2015
You already get prospects ready for sales. What about getting sales ready for prospects? Data can be your best ally.
Read More
Whitepaper
Using Data to Nurture Your Best Leads
The Editors
June 16, 2015
E-BOOK: How data and analytics help you uncover the full potential of a new customer
Read More
eBook
The Art of Growing Customer Relationships (E-book)
The Editors
June 9, 2015
The new art of the marketer uses data to build lasting customer relationships. Get the essentials in this e-book!
Read More
Article
The Missing Link: What CMOs and CIOs Really Need to be Doing Together
Shelly Lucas
June 4, 2015
The conversation around the CMO & CIO partnership is missing something important – and it's not digital marketing.
Read More
Article
What Predictive Lead Scoring Means for Sales & Marketing Alignment
Kevin Dexter
May 28, 2015
Predictive lead scoring is changing the often-contentious dynamic between sales and marketing organizations.
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Article
The Salesperson as Customer Hero
The Editors
May 21, 2015
INFOGRAPHIC: Marketers know what buyers are saying and what influences them. But what good is that insight if you don't share it with sales?
Read More
Article
Is Your Marketing Mobile-Ready?
The Editors
May 14, 2015
INFOGRAPHIC: Stay in step with on-the-go customers and keep their experience seamless with good data management
Read More
Infographic
Give 'Em What They Want: Data-Inspired Content
The Editors
May 1, 2015
INFOGRAPHIC: Delivering the right stuff at the right time to build better relationships with prospects
Read More
Video
Thriving Through the Data Deluge (Video)
Brad Young
April 30, 2015
Chief Data Scientist Anthony Scriffignano explains how marketers can find meaning in a sea of customer data.
Read More
Article
Map Your Universe: How B2B Data Empowers Your Targeting Decisions
The Editors
April 16, 2015
INFOGRAPHIC: Data and analytics let you gaze into more lucrative heavens – identifying companies you do (and do not) want to do business with
Read More
Article
Make Your Online Customer Experience Personal, Not Creepy
The Editors
April 10, 2015
Personalize your online customer experience in five data-inspired steps. Get tips in this infographic!
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Article
How Data-Inspired CMOs Are Owning the Customer Experience
The Editors
April 3, 2015
How can CMOs meet the great expectations set by self-directed customers? Find out in this infographic.
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Article
Lead Nurturing Gone Wrong – And How to Make It Right
Shelly Lucas
January 27, 2015
Lead nurturing is about finding open doors. See more of them by improving your relationship-building.
Read More
Lauren Bakewell
The Editors
Lauren Bakewell is the Chief Product Officer for Finance & Risk Solutions at Dun & Bradstreet. She is a veteran entrepreneur who has been a key executive in mul ...
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Chitrang Shah
The Editors
At Lattice, Chitrang Shah is part of the executive team that built Forrester’s highest-ranking B2B customer data platform (CDP) and scaled the business from 0 t ...
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Partner Resources
The Editors
Learn how Dun & Bradstreet works with our exclusive group of partners to help our clients.
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Unlocking the Future With Foundational Data
Adam Leslie
Reach across the business and get your fundamental data in place, or work with a partner that can help you do just that. Truly get to know your customers.
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Whitepaper
Whitepaper: Finance Operations –
A Roadmap to Success
The Editors
Get an insider's look at Dun & Bradstreet's own experience building a finance operations structure and strategy for empowering growth.
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Podcast
The Power of Data Podcast
The Editors
The Power of Data is your weekly podcast from Dun & Bradstreet focused on unlocking the value of data for business.
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Win the Holiday Sales Season with Dun & Bradstreet
The Editors
Keep Holiday Revenue on Track with These Strategies for Small Businesses
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