Could Your Data Work Harder?

How Are Your Peers Are Using Data to Optimize, Set, and Execute Their Business Strategies – and How Do Your Efforts Compare?

How and when does data help you? Is it doing all that it could? Are you doing as much as your competition? How are people like you using data?

While these questions are straightforward, Dun & Bradstreet knows that the answers may not be. As part of our continuous efforts to understand and support our clients’ needs, we launched a survey in early 2021 to learn how our customers use B2B data and analytics and their most pressing needs. In our new webinar, we share insights from their responses to help you gauge your own strategy. Watch the on-demand webinar below for an interactive discussion of:

  • Who’s making the decisions on data purchases and implementations

  • Which use cases are prime for B2B data and how those change depending on your role

  • Types of data and strategies in which your peers are investing (and what ranks higher than e-commerce data)

  • Where challenges tend to develop and how you can overcome them