Data-driven Marketing

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How to Leverage Data Driven Marketing Tactics Big data has revolutionized how marketing professionals do their jobs. Marketers depend upon data when planning campaigns; demographics, real-time sales figures, and complex predictive analytics models help achieve results in a cost-effective manner. However, it can be challenging to understand the concepts behind data management and analytics. The pieces below will help you learn about the fundamentals of data-driven marketing.
Master Data Management Ensuring the accuracy of data is critical to realizing valuable insights. Learn how data mining, data validation & data integration processes work.
Marketing Automation Savvy marketers use marketing automation tools to target qualified leads & increase ROI.
Data Quality Data quality describes your organization’s data health — whether your data is fit to support your go-to-market efforts. High quality data can lend businesses a competitive edge.
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