Data Management

Create a common view of your customers to increase the ROI of your MarTech stack

Break Down Silos and Create a Common Data Foundation 80% of firms struggle to manage the volume, variety, and velocity of their data.1 This can result in missed opportunity, lost revenue, and inefficient use of technologies. Dun & Bradstreet can empower every stage of your data management journey for complete, actionable views of your data.

Match, Clean, and Enrich Your Data

You’re trying to clean a prospect file for an upcoming campaign or are trying to continuously maintain the data in your CRM and Marketing Automation Platform (MAP). Empower your organization with the most clean, complete, and actionable data for sales and marketing teams with D&B Optimizer. Enrich Your Data

Create a Single View of Customers

You’re burdened by siloed data and are struggling to understand who your customers are. Create a single view of your customers with our market-leading Customer Data Platform (CDP), D&B Lattice, for a single version of the truth that can fuel all your sales and marketing programs and ignite growth. Create a Single View of Your Customers

Maintain Customer Master Data & Connect Enterprise Workflows

You are looking to gain consistency and efficiency with the data across your enterprise — from finance, marketing, technology, sales, to compliance. But the volume, velocity, and variety of information available makes it difficult to understand your business relationships. Our master data solutions can help harmonize and connect data silos to unite your organization with a common understanding based on a set of core data. Use data to ignite your organization

customer story

Credly, an innovative company at the forefront of the digital credential movement, wanted to empower their sellers with more than qualitative instincts to identify their Ideal Customer Profile. They needed to target with precision, augmenting and optimizing the data they had in their Salesforce instance with additional analysis and insight.

One year after implementing a data management solution, Credly improved the match rate on data in Salesforce. They have also surpassed their original prospecting goals, increasing target account identification for sales teams.

We have developed a more robust, more informed ideal custom profile. - Michael Botler, Manager of Sales Operation, Credly

Related Products

Software & Subscriptions
D&B LatticeEnd Your Data Challenges Now Learn More
DaaS Integrations
D&B DirectReal-time data delivered into your workflows Learn More

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