A step beyond legal linkage
Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Susan Wellenkamp, Data Strategy Consultant
Businesses require a variety of insights on their customer, partner, and vendor relationships. Often they require specialized views mapped to specific business challenges and opportunities.
Extended Linkage Insights (ELI) is a new predictive linkage solution from Dun & Bradstreet that utilizes machine learning to link businesses as a linkage expert would, and capture a wide spectrum of potential relationships including majority ownership, minority ownership, franchise, dealerships, and more. ELI brings together entities that may not be legally linked but have similarities or affiliations, This builds on the more frequently used majority ownership model that identifies business-to-business relationships where majority ownership (greater than 50%) exists.
Learn about ELI, its use cases, and how it provides benefits - including linkage metadata – beyond legal linkage.