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ABM Is A Journey And Focus Will Dictate How Fast You May Progress
It’s undeniable that Account-Based Marketing (ABM) is the B2B strategy to implement in 2021 for organizations that want to ignite growth. However, while the B2B landscape continues to evolve, there isn’t much consensus in the industry around how to start and scale ABM.
In this recorded session, Andres Marquez, Sr. Portfolio Marketing Manager at Dun & Bradstreet, and Ben Coffee, Director of Demand Generation at LiveRamp, went over:
- Implementing a phased ABM rollout at your organization
- How LiveRamp grew account reach by 2X, drove higher engagement and boosted MQL creation by 4X; and
- How to measure results and motivate adoption inside your organization.