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D&B Named a Leader Among B2B Marketing Data Providers
Dun & Bradstreet has been named a Leader by Forrester Research in The Forrester Wave™: B2B Marketing Data Providers, Q2 2021. The report evaluated 11 providers based on 24 criteria across three categories: current offering, strategy, and market presence.
Dun & Bradstreet achieved the highest score possible in 14 criteria, including:
- Data management
- Analytics, reports, and dashboards
- Integrations, APIs, and applications
- Account selection
- Product roadmap and vision
- Market presence
The report noted, “Dun & Bradstreet is a best fit for B2B marketers with the resources, skills, and experience to take advantage of the company’s broad portfolio of complementary products and services.”
To be considered in Forrester’s ratings, vendors needed to offer a comprehensive, differentiated B2B data solution