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Stop haggling over handoffs. Start focusing on buyers.
The quest for internal sales and marketing “alignment” has run its course. It’s time for B2B sellers and marketers to level-up their alliance by concentrating on what really matters, which is the buyer.
What should be on the top of their to-do list? Making buying easier. Organizations that help customers navigate the buying process are 62% more likely to close substantial deals. Isn’t about time you joined them?
In “Collaborate to Accelerate: The Modern Mandate for Sales and Marketing,” you’ll learn how a shared, buyer-centric mindset ushers in a new era of collaboration – equipping sales and marketing teams to:
- Identify the best win-wins
- Simplify the purchasing experience
- Execute at buyer speed