Using Common Data Sense in a Mad Digital World
Remember when you did experiments in junior high science class using the scientific method? It's funny how quickly those seventh-grade lab lesson memories come back, even for us marketing types who haven't touched a beaker or test tube in ages.
Turns out, the scientific method is a helpful way to get your head around B2B programmatic. Taking a "data informed" approach to audience targeting is much like a science experiment - it's an evidence-based process that relies on empirical repeatable testing to learn the truth.
Dun & Bradstreet in collaboration with the Oracle Data Cloud have developed a "common data sense method" for making programmatic work for you: Digital Advertising Sanity Check: Six Scientific Steps to B2B Programmatic Success
So put on your hypothetical lab coat, goggles and thinking cap as we walk through this six-step programmatic experiment!
Cut through the confusion to make programmatic work for you and your audience.