A New Approach For The Digital Era
Modern account based marketing is shaping towards higher digital engagement as the main approach to influence buying groups. As digital channels are overtaking traditional interactions, high-quality account data is required to fuel more meaningful and contextual experiences that meet B2B buyers' preferences. However, data silos, manual activation, and poor data quality are cause marketing waste and make it harder to engage with the right accounts at the right time. Join Melissa Gruver, DMP Manager at Dell, as she discusses:
- Leveraging account data, insights, and intent signals to prioritize businesses who could be more receptive to your solutions.
- Activating ”always-on” personalized buying experiences to help drive higher engagement with B2B buying groups across channels.
- Measuring and optimizing across the entire funnel and improving your ABM programs.
ABM 2.0: A NEW APPROACH FOR THE DIGITAL ERA
Digital interactions demand high-quality account data to fuel more meaningful experiences. Join Melissa Gruver, DMP Manager at Dell, as she covers how they are leveraging data to drive personalization and accelerate the buyer’s journey.